AFPA Health and Fitness Blog

Editor’s Note: This post was originally published July 2015 and has recently been updated and revised for accuracy and comprehensiveness. As a nutrition consultant, you have a unique opportunity to help your clients develop better eating habits, achieve their weight-loss and fitness goals and ultimately maintain healthy and fulfilling lifestyle changes. “Proper nutrition is essential to healthy living […]

Business website up and running—Check!  Selection of your primary social media channels—Check!  Steady content creation—Check!  Those wins may look small on paper, but entrepreneurs know the amount of work that goes into checking all of these off.  

As a personal trainer, it’s always important to get to know your prospective clients as much as possible before determining that they’d be a good fit for your services. All too often, however, personal trainers don’t understand the right questions to ask to get a true feel for a potential client. In general, there are […]

Pilates is one of the most popular methods of exercise in the world, and for good reason. Since its creation in the early 20th century, Pilates has become a favorite workout for health-minded individuals who want to build strength, lean muscle tone, and flexibility—all with a focus on the core. In 2017 alone, more than […]

We are all guilty of saying that we will commit to something that we eventually push to the side or lose the motivation to see all the way through. But when it comes to dramatically changing our lifestyles we need to maintain momentum in order to be successful and ultimately reap the benefits in the short- and long-term. The truth […]

Losing a client: It is a source of anxiety for many health and wellness coaches. 

Train clients. Get results. That’s your main objective when you’re a certified personal trainer. Nevertheless, being a personal trainer involves much more work than what your clients see in the gym. You’ve got to manage your schedule, develop programs, bill clients for training sessions, run marketing campaigns, and keep clients motivated to help them achieve […]

Customer service is a business element we often relate to large companies. 

Having a killer marketing strategy is important for turning leads into prospects, but what turns potential clients into long-term ones? Trust.

As consumers rapidly become more health-conscious and the demand for more nutritional information continues to rise, we’ll see the market continue to dominate. With the stability of the market and an increase in related trends, it’s clear that a healthy and active lifestyle is becoming an essential piece of our evolving culture. As a result, […]