Certified Health and Wellness Coach Program

Original price was: $1049.00.Current price is: $949.00.


This health and wellness coach certification goes beyond the science of behavior change. You’ll also gain the skills and resources needed to run your coaching business.  

This certification includes:  

  • Engaging learning through videos, graphics, and simulated coaching sessions 
  • Communication exercises to build meaningful client relationships 
  • A deep dive into holistic health, including disease, exercise, nutrition, and stress 
  • Important legal and ethical considerations to help you run your business 

100% Online | Self-Paced | Complete in 6 Months or Less


Why Students Love the AFPA Health & Wellness Coach Certification

Get a Complete, Affordable Education 

The AFPA Certified Health and Wellness Coach program is one of the most comprehensive options available. It’s the perfect fit for someone who doesn’t have time or money to pursue a four-year degree program at a college or university.  

Join 130,000+ Certified Professionals

AFPA has provided certification and continuing education to more than 130,000 certified personal trainers, fitness instructors, health coaches, and nutrition professionals worldwide with a 98.9% satisfaction rate. 

Prepare to Tackle Today’s Issues   


We have completely overhauled this program to make it more relevant and effective than ever. Our fresh curriculum prepares you to meet the needs of today with motivational interviewing techniques, updated coaching standards, and the tools to help you address a client’s most common concerns.

Learn Through Evidence-Based Research  

AFPA’s curriculum features the essentials of behavior change theory and practical skills presented in a dynamic learning platform.  

Become Board Certified  

The program curriculum meets eligibility requirements for AADP and ANMAB board certifications, equipping you with everything you need to become a Board-Certified Holistic Health Practitioner.  

Get Flexibility for Your Learning Style   

Access all course study materials online, so you can learn at your own pace from anywhere in the world. Modules include a mix of flashcards, videos, quizzes, and simulated coaching sessions to match your preferences. 

How Our Coaching Curriculum Drives Client Success

AFPA’s approach goes a step further than other certifications, equipping you with everything needed to help clients excel. 

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Leverage holistic knowledge

This program takes a whole-person approach to well-being. No symptom happens in a vacuum. Certified Health and Wellness coaches know how to zoom out and look at the whole picture.  

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Thoroughly assess and customize

Learn to conduct thorough assessments of health status, current habits, and goals—the basis of truly customized plans that maximize results. 

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Build relationships and drive change

Learn to compassionately communicate with clients, developing soft skills needed to inspire positive behavior change.  

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Develop marketable skills that clients want 

Learn evidence-based, proven theories you can apply to common client goals, like weight loss, stress management, or reducing screen time.

How You’ll Make an Impact as a Certified Health and Wellness Coach

Help others navigate their unique life challenges. Clients will turn to you in a variety of situations, such as: 

  • Improving their diet and feeling more control over their eating habits 
  • Making exercise a priority or adding movement to their routine 
  • Learning effective stress management 
  • Learning tools to deal with an addiction to drugs or alcohol 
  • Strengthening spiritual, cultural, or occupational areas of wellness 
Unlocking Behavior Change as Health Coaches: 7 Ways Coaches Support Clients for Lasting Change

About the Course Learning Experience 

Certified Health & Wellness Coach Program is a self-study program that includes over 35 hours of video content and dozens of handouts
Dynamic learning methodologies to meet a variety of learning preferences

Dynamic learning methodologies to meet a variety of learning preferences

35+ hours of video content, including simulated coaching sessions

35+ hours of video content, including simulated coaching sessions

Handouts to prepare you for real-life application

37 handouts to prepare you for real-life application

Interactive scenarios to help you engage with what you’re learning

Interactive scenarios to help you engage with what you’re learning

Online final exam consisting of open-book multiple-choice questions

Taught by Health and Wellness Experts  

24 years of experience between our two course creators — professionals who have been there, done that. 

Shana Walsh, PhD, NBC-HWC, MCHES

Dr. Shana Walsh earned her PhD from Baylor University where her research focused primarily on health behavior science, and specifically the theoretical underpinnings of why people make choices that either support or hinder their health. She is a former associate professor of health education and a practicing health coach. Dr. Walsh’s professional certifications include National Board-Certified Health and Wellness Coach, Master Certified Health Education Specialist, Certified Personal Trainer, and Registered Yoga Teacher.   

Sasha Aparicio, M.S.

Sasha Aparicio, MS, is a Food and Nutrition Anthropologist with a BA from Tufts University, and an MS in Food and Nutrition from the University of San Carlos. Sasha is a Certified Nutrition Coach and an experienced adult educator, university professor, instructional designer, program director, content writer, researcher, and health content strategist. Over the course of her career, she has worked in international development, public health, consumer qualitative research, and nutrition program management, among others. 

A Look Inside the Curriculum

Module 1 – What is Health Coaching? Answer

In this section of the course, you’ll be introduced to what health coaching really is, how to define it, and why it came to be player in the healthcare field in the first place. You’ll also learn about:
  • Credentialing for coaches
  • The scope of practice for health coaches

Module 2 – Coaching Structure Answer

Here you’ll learn all about how to successfully plan and execute a health coaching program. This means you’ll cover:
  • Setting up a coaching program
  • The early coaching process
  • Conducting routine ongoing sessions
  • Wrapping up a coaching program


Module 3 – Coaching Process Answer

Coaching process is about knowing what to say as a coach to your client to help them spark change. You’ll learn about:
  • Creating a healthy coaching relationship
  • Health behavior change theory
  • Motivational interviewing for coaches
  • Coaching in action. Watch real health coaches conduct coaching sessions.

Module 4 – Whole Person Health Answer

Health is an important part of the title of health coach. In this section of the course, you will become an expert on all things health. You’ll learn about:
  • Non-communicable diseases
  • Physical activity and exercise
  • Nutrition
  • Sleep
  • Stress
  • Holistic health and wellness

Module 5 – Ethics and Legal Considerations of Health Coaching Answer

As a health coach, you’ll need to protect yourself and your clients. The ethical and legal considerations section of the course addresses:
  • Professional conduct
  • Ethical guidelines
  • Legal recommendations for coaches

A Sneak Peek into the Online Classroom

YouTube video

Gain Board Certification & Continuing Education

NBHWC-Approved Training Program

Together, the Certified Health and Wellness Coaching program and the Advanced Health Coaching Intensive [Live]  (bundled together as the Certified Master Health and Wellness Coach Program) meet the education standards set by the NBHWC. 

AFPA’s Certified Master Health and Wellness Coach program is an Approved Health and Wellness Coach Training & Education Program by the National Board for Health and Wellness Coaching (NBHWC). Graduates of this program are eligible to apply for the HWC Certifying Examination to become a National Board Certified Health & Wellness Coach (NBC-HWC).

anmab approved logo

The Certified Health and Wellness Coach Program fully meets the American Naturopathic Medical Accreditation Board (ANMAB) accreditation board educational requirements. AFPA graduates are eligible to apply to become a Board Certified Holistic Health Care Practitioner through ANMAB.

American Association of Drugless Practitioners

The Certified Health and Wellness Coach Program fully meets the American Association of Drugless Practitioners (AADP) education requirements, providing students with the most comprehensive course material designed by the Institute to gain eligibility as a Board Certified Health Coach. 

National Association of Nutrition Professionals (NANP) Logo

The Certified Health and Wellness Coach Program is approved as a CEU Provider by the National Association of Nutrition Professionals (NANP) for a total of 30 CEUs. Receive your continued education units in health coaching through AFPA.

The Certified Health and Wellness Coach Program is approved by AFPA (American Fitness Professionals & Associates) for a total of 16 AFPA CECs. 

Let Customers Speak for Us

Stephanie Genco

Becoming certified with AFPA has given me the knowledge and confidence to take my life down a completely new path. It was the catalyst for starting my businesses and beginning a coaching journey. It still amazes me almost every day that my job is to literally help people live a healthier, happier life. In addition, the way my own habits have improved continues to impact my well-being. ”

Stephanie Genco, Certified Health and Wellness Coach
Savanna Sunny Strauss AFPA Certified Holistic Nutritionist and Health Coach

Becoming certified with AFPA has impacted my life in many ways. I have learned how to be a better coach for others and myself! I have been able to strengthen many relationships by having an education in health and nutrition and have been able to better my own lifestyle.”

Savanna Strauss, AFPA Holistic Nutritionist and Health and Wellness Coach
Stephanie Sands

My certification gave me the confidence and knowledge that I needed to take the next step in starting my LLC.”

Stephanie Sands, AFPA Certified Health and Wellness Coach

Customer Reviews

Based on 181 reviews
Lori Petin (Philadelphia, US)
Health and Wellness Certification Program

Love this program! It makes me look forward to starting my own coaching business. I learned so much. I wish the holistic health section had more information.

CMG (Spring Valley, US)
Great program

The Certified Health and Wellness Coach Program is really great. It is very easy to follow. I like the formatting of it, the practice questions, etc. The lessons are taught very clearly with many examples given. I like that it is mainly videos. I can watch and rewatch them while I am busy with something else at the same time, and I can rewatch at a faster speed. I would definitely recommend this program. The only annoying part is that once the course expires after 6 months, I will not be able to go back to review the information in case I need it, except for the handouts that can be dowloaded. (I take thorough notes. And there are optional books that can be purchased separately. But I can’t review them because I haven’t purchased them.)

Dale Bodden (Cypress, US)

Good content so far. Some presenters are better than others but overall it seems to be a good program. I’ve already learned a lot.

Jeanna Rice (Meridian, US)
Almost 5-Stars!

I really love the content and love that everything being taught is evidence-based. I LOVE that there is some much emphasis on the behavior change part of the coaching process! My only complaint is that sometimes the lectures are long-winded, and it would be nice to be a little more concise. I love that everything is being taught by experts in the field and also those who have hands-on experience!


What are the qualifications to enroll in this course? Answer

To enroll in this course, you must be at least 18 years old with a solid understanding of the English language. 

When can I enroll? What do I need to do in order to enroll? Answer

Whenever you want! We have a rolling enrollment for all programs, meaning that all you need to do is complete your enrollment online.

How long does it take to complete this course? Answer

The course is structured to be completed in six months or less, providing you with a reasonable timeframe to delve into the comprehensive curriculum and absorb the core concepts of holistic nutrition. 

Should you find yourself in need of more time, we offer the option to request a six-month extension for a fee of $75. This extension allows you to continue your studies without feeling rushed or overwhelmed, ensuring that you have the necessary time to grasp the concepts. 

Is there an in-person component to this course? Answer

No, this course is 100% online. You can access the online learning platform from your desktop, mobile phone, or tablet, and complete your course from wherever you are. 

We also offer an NBHWC-approved version of this course that includes a live component. 

Are there payment plans? Answer

Select Affirm at checkout to split your purchase into monthly payments starting at 0% APR with no hidden fees. 

Pick the loan that fits your budget and make payments over three, six, or 12 months. Our safe and secure payment plans offer instant approval. 

Learn more 

Does this course require textbooks? Answer

Our Certified Health and Wellness Coach program is administered 100% online through our dynamic learning platform. Additional textbooks are not required.

How is the final exam administered? Answer

The final exam for this course is online, multiple choice, and open-note.

You must score at least an 80% on your final exam to pass. If you don’t pass the final exam on your first attempt, you can request a re-test for an additional fee.

How many CECs is this course worth? Answer

This course provides you with 16 continuing education credits (CECs) that count toward the renewal requirements of an existing AFPA certification. To qualify for CECs, you must successfully complete the certification program.

The Certified Health and Wellness Coach Program is also approved as a CEU Provider by the National Association of Nutrition Professionals (NANP) for a total of 30 CEUs

Is this program set up for international students? Answer

Yes. The program is designed to accommodate students from around the world. 

What if I need technical support with my online access to materials? Answer

Should you have any questions or problems, we provide you with contact information so you can reach out to an Education Specialist or the technical support team to troubleshoot any technical difficulties. 

Is this program NBHWC-accredited? Can I take this course to become board-certified? Answer

In order for the AFPA Health and Wellness Coaching program to be considered accredited by the NBHWC, students need to enroll in this Certified Health and Wellness Coach Program, plus the Advanced Health Coaching Intensive [Live]. We have conveniently bundled these courses together as the Certified Master Health and Wellness Coach Program, an NBHWC-Approved Training Program.

What does it mean to be a National Board Certified Health and Wellness Coach? Answer

Becoming a National Board Certified Health and Wellness Coach (NBC-HWC) signifies that a health coach has met the rigorous standards set by the National Board for Health & Wellness Coaching (NBHWC). This certification demonstrates a high level of proficiency and expertise in the field of health and wellness coaching.

To become an NBC-HWC, health coaches must meet specific requirements established by the NBHWC, including completing a health coaching training program recognized by the NBHWC and passing the certification exam. The certification exam assesses knowledge, skills, and competencies aligned with the NBHWC’s coaching framework.

Is this program recognized by AADP? Answer

Yes. Successful graduates of the program who meet AADP’s additional eligibility requirements may become a Board Certified Holistic Health Coach.

What job opportunities and career ideas are available for a health and wellness coaches? Answer

There is a growing demand for health coaches! Graduating from AFPA as a Certified Health and Wellness Coach opens many doors, and our graduates are using their training to pursue a range of career paths. They establish private coaching practices, bring health coaching to traditional medical practices, work in a corporate wellness environment, provide direct-to-consumer coaching as contractors for healthcare businesses, advance in their current positions, or a combination of these paths.  

Here some other paths graduates choose to take:

  • Create your own holistic nutrition and health blog 
  • Create a YouTube channel and/or a podcast about nutrition and coaching 
  • Host holistic nutrition and holistic wellness coaching groups on social media 
  • Create nutrition and wellness programs in your community 
  • Create your own online wellness products and programs 
  • Develop a meal planning system for clients or organizations for your online business 
  • Be a resource for sourcing local organic foods 
  • Teach holistic nutrition and wellness seminars to special groups for a variety of ages 
  • Lecture or speak on holistic wellness and behavior change at events and conferences 
  • Author books on creating a healthy lifestyle and holistic nutrition recipes 
  • Host a wellness retreat 
  • Start a meal preparation and delivery business 
  • Create and run a community kitchen and garden 
  • Be a guest on local programming, such as radio, news, tv, or public forum 
  • Work as an in-store nutritionist 
  • Start a restaurant or personal chef business 

What if I need more information or support? Answer

Send our enrollment specialists an email anytime! They’re happy to help with any questions you may have about this course.

Join the business of helping others.

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