Certified Master Health and Wellness Coach

Original price was: $3548.00.Current price is: $2848.00.


NBHWC-Approved Training Program

The most comprehensive, holistic NBHWC-approved program combines our self-paced Certified Health and Wellness Coach Program and Advanced Health Coach Intensive Live Course. 

  • 100% Online – Participate from Anywhere
  • Hybrid Learning – Self-Paced and Live, Cohort-Based
  • 🗓 Live Class Meets via Zoom


NBHWC-Approved Training Program

Your Path to Becoming a Thriving Board Certified Health Coach Starts Here.

Our comprehensive hybrid program combines our self-paced foundational online health coaching course with our interactive cohort-based online course. Graduates of the Certified Master Health and Wellness Coach program are eligible to apply for the HWC Certifying Examination.

Becoming a board certified health coach by earning your National Board Certified Health and Wellness Coach (NBC-HWC) credential boosts your credibility, increases your employability, and helps you stand out as a top-tier coach.

This Program is For You If…

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You want to hone your skills so you can make a significant impact in the realm of health and wellness 

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You’re looking for online professional education that will boost your career by showcasing your expertise 

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You want a self-paced foundation in health coaching, but also crave a real-time, small group learning experience 

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You plan on seeking NBHWC certification, the pinnacle of achievement in health coaching  

The Ultimate Health Coaching Package

Our Certified Master Health and Wellness Coach Program includes these two courses:

Certified Health & Wellness Coach Program [ Self-Study]

A woman sitting at a desk with a clipboard in front of her deskktop computer and virtually talking to another woman

Self-paced | Complete in 6 months or less

  • Your comprehensive health coaching foundation
  • 35+ hours of video content, including simulated coaching sessions
  • Dynamic learning methodologies to meet a variety of learning preferences
  • 37 handouts to prepare you for real-life application
  • Interactive scenarios to help you engage with what you’re learning

Advanced Health Coaching Intensive [Live]

A woman sitting at a table and lifting her hands while smiling at her open laptop

🗓 Live courses starting September 2024 and January 2025

  • Advance your health coaching skills in a small group setting
  • 48 hours of live online instruction spread across 8-12 weeks
  • Meet online via Zoom
  • Interactive, cohort-based learning
  • Virtual opportunities for community building 
  • Up-to-date knowledge and best practices 
  • Bonus! NBHWC practice exam with enrollment 
NBHWC-Approved Training Program

AFPA’s Certified Master Health and Wellness Coach program is an Approved Health and Wellness Coach Training & Education Program by the National Board for Health and Wellness Coaching (NBHWC). Graduates of this program are eligible to apply for the HWC Certifying Examination to become a National Board Certified Health & Wellness Coach (NBC-HWC).

The AFPA Difference

With our commitment to the highest quality holistic, evidence-based education, AFPA can equip you to maximize your impact. We set the gold standard by offering an affordable, convenient, interactive, and hands-on option on the path to becoming a health coach. 


130000+ students certified

30+ years of excellence in education

30+ certification programs offered

98.9% student satisfaction

Curriculum Overview

The certified Health & Wellness Coach program learning portal on a computer screen with included handouts

Course 1 of 2: Your Health Coaching Foundation

Certified Health & Wellness Coach Program [ Self-Study]

Move through 35+ hours of dynamic video content and interactive online modules at your own pace within 6 months.

Learn from our team of board-certified health coaches, practicing wellness professionals who run private coaching businesses, and our resident nutritionist. Get real-life skills you can start applying to your coaching practice today.

Module 1: What is Health Coaching?

In this section of the course, you’ll be introduced to what health coaching really is, how to define it, and why it came to be player in the healthcare field in the first place. You’ll also learn about:

  • Credentialing for coaches
  • The scope of practice for health coaches

Module 2: Coaching Structure

Here you’ll learn all about how to successfully plan and execute a health coaching program. This means you’ll cover:

  • Setting up a coaching program
  • The early coaching process
  • Conducting routine ongoing sessions
  • Wrapping up a coaching program

Module 3: Coaching Process

Coaching process is about knowing what to say as a coach to your client to help them spark change. You’ll learn about:

  • Creating a healthy coaching relationship
  • Health behavior change theory
  • Motivational interviewing for coaches
  • Coaching in action. Watch real health coaches conduct coaching sessions.

Module 4: Whole Person Health

Health is an important part of the title of health coach. In this section of the course, you will become an expert on all things health. You’ll learn about:

  • Non-communicable diseases
  • Physical activity and exercise
  • Nutrition
  • Sleep
  • Stress
  • Holistic health and wellness

Module 5: Ethics and Legal Considerations of Health Coaching

As a health coach, you’ll need to protect yourself and your clients. The ethical and legal considerations section of the course addresses:

  • Professional conduct
  • Ethical guidelines
  • Legal recommendations for coaches

A woman sitting at a desk typing on a laptop

Course 2 of 2: Your Fast Track to Becoming a Great Coach

Advanced Health Coaching Intensive [Live]

Get accountability, community, and personalized attention from practicing board certified health coaches in a small group setting.

The Advanced Health Coaching Intensive [Live] course is designed to help you advance your skills in the field of health coaching. This course emphasizes applied skills, focusing on the practical application of theory to real-life coaching scenarios.

Classes are taught live via Zoom.

Week 1

  • Course Welcome
  • Overview of the Field of Health Coaching 
  • Evidence that Supports Health Coaching
  • How Health Coaching Differs from Other Healthcare Professions (and why that matters) 
  • Current Trends in Health Coaching 
  • Scope of Practice for Health Coaches

Week 2

  • Designing an Effective Coaching Program   
  • Creating a Coaching Agreement 
  • Preparing for a Coaching Session 
  • Using Client Assessments in Coaching

Week 3

  • Conducting the Initial Coaching Session  
  • Early Coaching Elements
  • Crafting a Wellness Vision 
  • Establishing SMART Goals 
  • Action Steps Towards Goals 
  • Accountability 
  • Coaching Practice – Early Coaching

Week 4

  • Conducting a Routine Ongoing Session* 
  • Refining Goals and Strategies for Client Self-Monitoring 
  • Guiding Routine Coaching Conversations 
  • Coaching Practice – Routine Ongoing Coaching Sessions

Week 5

  • Elements Included in Coaching Program Termination 
  • Conducting a Final Closing Session  
  • Celebrating Client Successes 
  • Evaluating the Coaching Experience 
  • Coaching Practice – Final Closing Session

Week 6

  • Client-Centered Relationship
  • Elicit-Provide-Elicit  
  • Health Literacy in Coaching 
  • Unconditional Positive Regard 
  • Active Listening and Presence 
  • Nonviolent Communication and Other Communication Strategies in Coaching 
  • Fostering Self-Compassion and Expressing Empathy

Week 7

  • Health Behavior Change Theory 
  • Patient Activation and Engagement Models 
  • Problem-Solving in Coaching 
  • Building Self-Efficacy 
  • Coaching Practice – Applying Health Behavior Change Theories in Coaching

Week 8

  • Appreciative Inquiry 
  • Using Reflections in Coaching 
  • Affirmations 
  • Asking Powerful Questions 
  • Language that Sparks Change

Week 9

  • The Spirit of Motivational Interviewing 
  • The Power of Brainstorming 
  • Positively Reframing Client Statements  
  • Visualizing Success 
  • Navigating Challenges 
  • Building Support Beyond the Health Coach

Week 10

  • Client Experimentation and Self-Discovery 
  • Developing a Growth Mindset 
  • Positive Psychology 
  • Creativity, Open-Mindedness, and Strategic Thinking  
  • Coaching Practice – Positive Psychology in Coaching

Week 11

  • Professional Conduct at Large 
  • Conflicts of Interest 
  • Professional Conduct with Clients 
  • Confidentiality  
  • Continuing Development

Week 12

  • Dealing with Discord 
  • Your Client is Crying (and other big emotions) 
  • Running Out of Time 
  • Misinformation and Other Unhealthy Beliefs 
  • Preparing for your Final Exam

Invest in Yourself

NBHWC-Approved Training Program

What You Get

The most comprehensive online health and wellness coaching program available at an affordable financial investment.

  • 48 hours of live online instruction
  • Interactive, cohort-based learning
  • Personalized attention
  • NBC-HWC faculty
  • Access to the private online community just for your cohort
  • 35+ hours of pre-recorded video content
  • Simulated coaching sessions and roleplaying
  • 37 client-ready handouts
  • Self-paced foundational certification
  • Bonus! NBHWC practice exam with enrollment

Sign up now and save big!

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Meet Your Instructors 

Shana Walsh, PhD, NBC-HWC, MCHES

Shana Walsh, PhD, NBC-HWC, MCHES

Dr. Shana Walsh earned her PhD from Baylor University where her research focused primarily on health behavior science, and specifically the theoretical underpinnings of why people make choices that either support or hinder their health. She is a former associate professor of health education and a practicing health coach. Dr. Walsh’s professional certifications include National Board-Certified Health and Wellness Coach, Master Certified Health Education Specialist, Certified Personal Trainer, and Registered Yoga Teacher. 

Stephanie Tingle

Stephanie Tingle, BS, NBC-HWC

Stephanie holds a Bachelor of Science degree in Integrative Wellness from Midwest University of Holistic Health and a Public Health Certification from Kent State University. Professionally, Stephanie has spent nearly 20 years growing her own coaching business. Personally, Stephanie has been interested in health, wellness, movement, and weight for most of her life. As a 50-year-old woman who lost nearly 130 pounds after yo-yo dieting since childhood, she understands that health is multifaceted – and means something different to each client. Stephanie’s coaching focuses mainly on overall health, general well-being, and longevity.

Sasha Aparicio

Sasha Aparicio, M.S.

Sasha Aparicio, MS, is a Food and Nutrition Anthropologist with a BA from Tufts University, and an MS in Food and Nutrition from the University of San Carlos. Sasha is a Certified Nutrition Coach and an experienced adult educator, university professor, instructional designer, program director, content writer, researcher, and health content strategist. Over the course of her career, she has worked in international development, public health, consumer qualitative research, and nutrition program management, among others.

Victoria Davis

Victoria P. Davis, NBC-HWC, CPT

Victoria has a decade of experience in corporate health coaching, fitness, wellness content development, and presenting in the health, fitness, and wellness communities. She received the “Health Coach of the Year” Award in 2018 from The Wellness Council of Arizona and was featured in AZ Central’s “Who’s Next in Health and Fitness.” Victoria’s journey of thriving with Tourette Syndrome and scoliosis fueled her mission to help others with similar stories. Victoria serves as the head of Client Success at Sworkit, a global digital fitness and movement solution, and channels her passion for helping people find enjoyable daily movement.

Rachel Cirino

Rachel Cirino, MS, RD, NBC-HWC

Rachel is a registered dietitian, NBHWC-certified health and wellness coach, and certified yoga instructor. She holds a master’s degree in nutrition and dietetics and a bachelor’s degree in psychology. With a decade of experience, Rachel has a diverse background in public health, healthcare, and her private practice. She has a passion for mindfulness as a way of learning to eat and move intuitively without rules, plans, or strict diets. Witnessing the transformative impact of personalized guidance on someone’s life fuels her to continue to empower others on their wellness journeys.

“I have been practicing as a health coach for nearly a decade now, and I’ve been saying for even longer that when you change your health, you change your life. 

As a student of the Certified Master Health and Wellness Coach program, you will learn everything you need to know to become not just a health coach, but a great health coach.  

With lots of one-on-one practice and the support of a small group setting, you’ll finish this course fully confident and ready to coach on your own.” 

-Dr. Shana Walsh

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🗓 Live classes start September 2024 and January 2025

Duration: 8-12 weeks via Zoom

Join this dynamic cohort of current and aspiring health coaches and transform your career and life for the better.


What are the qualifications to enroll in this course? Answer

At AFPA, we believe in empowering individuals with the knowledge and skills necessary to excel in the field of health coaching. Our Master Certified Health and Wellness Coach program is designed to provide a comprehensive education that prepares students for a rewarding career in this rapidly growing industry. To enroll in this course, you must meet certain qualifications.

The first requirement is that you must be at least 18 years of age. This ensures that students have reached a level of maturity and responsibility necessary to fully engage in the coursework and professional development opportunities offered throughout the program.

In addition to the age requirement, having a solid understanding of the English language is essential for successful completion of the program because all course materials, lectures, assessments, and the live course component are conducted in English.

Upon meeting these qualifications and enrolling in AFPA’s Master Certified Health and Wellness Coach program, you will embark on a transformative journey that encompasses a broad spectrum of topics related to health coaching.

How long does it take to complete this course? Answer

The Advanced Health Coaching Intensive is a 8-12-week program. Upcoming cohort dates are as follows:

September 3 – November 21, 2024

September 21–November 9, 2024

January 14 – April 3, 2025

The self-study component, the Certified Health and Wellness Coach program, offers the flexibility and freedom to complete the program at your own pace. Whether you prefer an accelerated study or a more relaxed learning approach, we provide you with ample time to successfully complete the course. The course is structured to be completed in six months or less, providing you with a reasonable timeframe to delve into the comprehensive curriculum and absorb the core concepts of holistic nutrition.

However, we understand that some students may require additional time to fully absorb the course content or accommodate unexpected life events. Should you find yourself in need of more time to complete the Certified Health and Wellness Coach program component, we offer the option to request a six-month extension for a fee of $75. This extension allows you to continue your studies without feeling rushed or overwhelmed, ensuring that you have the necessary time to grasp the concepts.

Please note that if you intend to apply for the National Board Certification Exam to become a National Board Certified Health & Wellness Coach (NBC-HWC), one of the criterium requires that you must successfully complete both the live and self-study components with a passing grade.

Is there an in-person component to this course? Answer

No, this course is 100% online.

You can access the online learning platform for each course from your desktop, mobile phone, or tablet, and complete your course from wherever you are. You will be granted access to your learning platform shortly after enrollment.

The live component of this course meets via Zoom. Your course instructor will share the Zoom meeting link in advance of your course start date.

I can’t make the live component of this program. Are there other live cohorts I can sign up for in the future? Answer

Yes, we will be launching more cohorts. Please add yourself to our waitlist to be the first to be notified of upcoming live cohort dates/times.

Are there any technology requirements to participate in the program? Answer

You must have access to a computer (desktop/laptop) or mobile device (smartphone/tablet) and a stable internet connection to successfully access the components of the AFPA Certified Master Health and Wellness Coach program.

You will need speakers/headphones/earbuds for listening to audio or videos presented in courses.

For the live course component, you will need to be able to access the classroom via Zoom.

What makes the Certified Master Health and Wellness Coach program different? Answer

AFPA’s Certified Master Health and Wellness Coach program is an Approved Health and Wellness Coach Training & Education Program by the National Board for Health and Wellness Coaching (NBHWC). Graduates of this program are eligible to apply for the HWC Certifying Examination to become a National Board Certified Health & Wellness Coach (NBC-HWC).

Becoming a board certified health coach by earning your National Board Certified Health and Wellness Coach (NBC-HWC) credential boosts your credibility, increases your employability, and helps you stand out as a top-tier coach.

The Certified Master Health and Wellness Coach program is:

  • Fast: Complete the live program in less than 12 weeks and the self-study program in less than 6 months.
  • Affordable: Invest in your future for much less than competitive programs. You can even break up your enrollment fee into payment plans with as low as 0% APR financing.
  • Interactive: Experience dynamic learning methodologies in the self-study component, and meet semiweekly with your classmates in the live component.
  • Holistic: Consider the many dimensions of wellness and learn how to apply this approach with your clients and to your practice.
  • Freshly Updated: Our dynamic curriculum will prepare you to meet the needs of today and maximize your impact.
  • Led by Expert Educators: Learn from experienced and currently practicing National Board-Certified Health and Wellness Coaches (NBC-HWCs) in the live and self-study components.
  • Designed to Help You Get Board Certified: Get a free NBHWC practice exam with your enrollment!

Are there payment plans? Answer

Select Affirm at checkout to split your purchase into monthly payments starting at 0% APR with no hidden fees.

Pick the loan that fits your budget and make payments over three, six, or 12 months. Our safe and secure payment plans offer instant approval.

Does this course require textbooks? Answer

Our Certified Health and Wellness Coach program is administered 100% online through our dynamic learning platform. Additional textbooks are not required.

Our Advanced Health Coaching Intensive requires one textbook for course participation.

Motivational Interviewing in Nutrition and Fitness by Dawn Clifford and Laura Curtis
ISBN: 978-1462524181 

You may purchase the course textbook on your own from your choice of textbook retailers and in the format of your choice (physical, digital, or audio formats are all acceptable).  

How many CECs is this course worth? Answer

This course provides you with 32 AFPA continuing education credits (CECs) total—16 for the Certified Health and Wellness Coach program and 16 for the Advanced Health Coaching Intensive [Live]—that count toward the renewal requirements of an existing AFPA certification. To qualify for CECs, you must successfully complete the certification program.

What happens once I enroll? Answer

Once you enroll in the AFPA Master Certified Health and Wellness Coach Program, you will receive the following:

  • Immediate access to the self-study Certified Health and Wellness Coach program
  • Your course welcome email that includes a detailed student success information, a link to your cohort’s private community group page, and contact information for your course support staff

Prior to your cohort start date, we will also check in and email detailed instructions for how to access the Zoom meeting room for the Advanced Health Coaching Intensive [Live].

Is this program NBHWC-accredited? Can I take this course to become board-certified? Answer

AFPA’s Certified Master Health and Wellness Coach program is an Approved Health and Wellness Coach Training & Education Program by the National Board for Health and Wellness Coaching (NBHWC). Graduates of this program are eligible to apply for the HWC Certifying Examination to become a National Board Certified Health & Wellness Coach (NBC-HWC).

Graduating from an NBHWC-Approved Training Program is one of the steps required to become NBHWC Certified. To become a board-certified health coach, you must complete the 5 following steps:

  • Step 1 Hold an Associate’s Degree or Higher or Have 4000 Hours of Work Experience
  • Step 2 Graduate from an NBHWC-Approved Training Program
  • Step 3 Log 50 Coaching Sessions
  • Step 4 Pass a National Board Certification Exam
  • Step 5 Plan for Continuing Education Courses

For additional guidance on becoming board-certified, download Your Guide to Becoming a Board-Certified Health Coach: Navigating the NBHWC Certification Process Step-by-Step.

Can I just take the self-paced portion of this course? What about the live portion only? Answer

You may enroll in the self-paced portion of the course, the Certified Health and Wellness Coach Program, individually if you:

  • Want a comprehensive health coaching certification but do not currently intend to become a National Board Certified Health and Wellness Coach (NBC-HWC).
  • Want to take the self-study component of the Master Certified Health and Wellness Coach program now and enroll in the Advanced Health Coaching Intensive at a later date or join a future cohort.

You may enroll in the live, cohort-based portion of the course, the Advanced Health Coaching Intensive [Live], individually if you:

  • Have enrolled in the video-based AFPA Certified Health and Wellness Coach program on or after July 20th, 2023 or the AFPA Holistic Health Coach program after September 11, 2023.*

*If you enrolled in the textbook-based Certified Health and Wellness Coach program, please contact us at info@afpafitness.com prior to enrollment so our team can ensure you meet NBHWC eligibility requirements.

You may not enroll in the Advanced Health Coaching Intensive [Live] as a standalone course.

I’ve already taken/am currently enrolled in the Certified Health and Wellness Coach program. Do I need to enroll in this program to be eligible for sit for the board certification exam? Answer

If you have already taken/are currently enrolled in the video-based version of the Certified Health and Wellness Coach program, you have already completed half of the training necessary to graduate from an NBHWC-Approved Training Program*!

You may enroll in the Advanced Health Coaching Intensive [Live] course to complete the second half of your training requirements and fulfill the live training component.

*If you enrolled in the textbook-based Certified Health and Wellness Coach program rather than the video-based version, you currently do not meet education requirements set by NBHWC. However, we offer a way to help you meet NBHWC education requirements. Please contact us at info@afpafitness.com prior to enrollment so our team can assist you.

Do I need to complete the Certified Health and Wellness Coach program prior to the start date for the Advanced Health Coaching Intensive [Live]? Answer

No, you do not need to complete the Certified Health and Wellness Coach program prior to beginning the live course component.

What is the course format for the Advanced Health Coaching Intensive [Live]? Answer

The Advanced Health Coaching Intensive [Live] is delivered synchronously via Zoom. Class meetings involve faculty-led lectures, interactive activities and games, and small-group discussions using Zoom’s breakout room feature. Two practice coaching sessions and one Practical Skills Assessment that take place outside of scheduled class meetings are also required.  

Does this program incorporate practice coaching sessions? Answer

Students are required to complete two non-graded practice coaching sessions with a peer outside of class meeting times for the Advanced Health Coaching Intensive [Live]. During each practice coaching session, each student will act as a health coach while their peer will portray a client. Each practice coaching session lasts between 20 and 30 minutes in length and is recorded and submitted to faculty. A faculty member views the recorded practice coaching session and provides 20 to 30 minutes of direct feedback to each student evaluating their coaching performance. Details regarding the scheduling of the practice coaching sessions and faculty feedback delivery will be provided during live instruction.  

What is the attendance policy for the live component of this program? Answer

Students are required to attend a minimum of 40 hours of the 48 hours of scheduled class meetings. Any further absences will result in non-completion of the course. Due to NBHWC contact hour requirements, there are no exceptions to this rule. 

Students are required to complete two practice coaching sessions and the Practical Skills Assessment outside of scheduled class meeting times. Recordings of the practice coaching sessions, meeting a faculty member for feedback, and the Practical Skills Assessment are mandatory.

How is the final exam administered? Answer

Certified Health and Wellness Coach Program Final Exam

The final exam for this course is online, multiple choice, and open-note.

You must score at least an 80% on your final exam to pass. If you don’t pass the final exam on your first attempt, you can request a re-test for an additional fee.

Advanced Health Coaching Intensive [Live] Final Exam

The final exam for the Advanced Health Coaching Intensive [Live} course is the 50-item practice exam developed by the NBHWC. Your course fees cover the cost of this exam, and we will provide you with a code to purchase the exam. You must complete the exam during the week following the last week of class. You must submit your score report to your instructor for confirmation. An 80% (40 out of 50 questions) or higher is considered a passing score for this course.  

What is the enrollment cutoff for the Certified Master Health and Wellness Coach program? Answer

We will be enrolling students up until the start date for each cohort or until all seats are full. Spaces within the program are limited and we expect the cohort will fill up quickly. Please enroll early to secure your seat.

Once I’ve enrolled in a live cohort start date, can I switch to a different cohort with a different start date? Answer

If you choose to change from one enrolled cohort to another for any reason, there is a $500 transfer fee that must be applied for administrative expenses. This fee applies whether you have already started the cohort or request the change before the cohort starts.

What is a health coach? Answer

A health coach is a trained professional who supports individuals on the path to well-being. They do so by providing guidance, motivation, and education to help clients set and reach their health-related goals. Great health coaches focus on a holistic approach, addressing not only physical health but also mental, emotional, and lifestyle factors that impact well-being. Their role is to empower clients to make sustainable, positive changes in their lives to improve overall health and quality of life. 

What Is the NBHWC? Answer

The NBHWC stands for the National Board for Health & Wellness Coaching. It is an organization that sets the standards for health and wellness coaching, ensuring that professionals in the field meet rigorous criteria to provide the highest quality of coaching to clients.

What does it mean to be NBHWC-approved? What is the NBHWC Certification? Answer

The National Board for Health & Wellness Coaching (NBHWC) is a pivotal organization that sets the gold standard for professionals in this field. Achieving the NBHWC certification is not just about adding another credential to your resume; it’s about showcasing your commitment, expertise, and dedication to the highest standards in health and wellness coaching.  

The NBHWC certification is the pinnacle of achievement in the health coaching sector. It represents the profession’s highest standard, underpinned by extensive research and the collective expertise of top professionals in the industry. Although there isn’t a mandatory requirement for health coaches to be certified, many positions within the healthcare sector mandate board certification during the application process. 

While there are numerous institutions and organizations offering training on becoming a health and wellness coach, not all meet the stringent standards set by the NBHWC. 

How do I become an NBHWC health coach? What does it mean to be a board-certified health coach? Answer

AFPA’s Certified Master Health and Wellness Coach program is an Approved Health and Wellness Coach Training & Education Program by the National Board for Health and Wellness Coaching (NBHWC). Graduates of this program are eligible to apply for the HWC Certifying Examination to become a National Board Certified Health & Wellness Coach (NBC-HWC).

If you’re interested in pursuing NBHWC Certification, see our Guide to Becoming NBHWC-Certified. 

Benefits of NBHWC Certification:  

  • National Directory Inclusion: Certified professionals become part of the NBHWC National Directory, aiding individuals in search of a qualified health & wellness coach.  
  • Enhanced Job Opportunities: Employers often prioritize candidates with the NBHWC credential.  
  • Advocacy: Certified professionals can champion training and education standards for this burgeoning field.  
  • Distinctive Branding: Use the NBHWC logo to emphasize board-certified status.  
  • Networking: Join the NBHWC community for private networking opportunities, shared resources, and exclusive events.  
  • Continued Learning: Receive invitations to NBHWC Quarterly Connects and other events featuring industry experts, along with complimentary continuing education credits. 

Is becoming a Certified Health Coach worth it? Answer

Absolutely. The NBC-HWC certification represents training, education, and assessment that a health and wellness coach has obtained to become board certified. This certification solidifies your credentials and can help sharpen your knowledge and skills, better preparing you to offer comprehensive services to clients. Moreover, it provides clients the assurance that they’re working with someone skilled and qualified, potentially opening up more opportunities for you in the health and wellness field.

Can you call yourself a health coach without certification? Answer

While there’s currently no strict requirement for health coaches to become certified by other organizations, many jobs in the healthcare sector require board certification upon application. Being certified, especially with a recognized board like NBHWC, adds credibility to your practice and assures clients of your expertise and commitment to the profession.

Does insurance cover certified health and wellness coaching services? Answer

As of now, most wellness practitioners deliver services that are not covered by health insurance. While some groups, including the National Board for Health and Wellness Coaching (NBHWC), are advocating for CPT Codes to be assigned to health coaching services, private payers, such as health insurance companies, do not necessarily have to recognize these CPT Codes, and therefore, may not reimburse for health coaching services. Some insurance companies are more accepting than others when it comes to covering health coaching services.

What is the difference between a health coach and a nutritionist? Answer

While health coaches and nutritionists both play crucial roles in guiding individuals towards better health, they have distinct areas of focus. A nutritionist primarily focuses on dietary choices, nutritional needs, and educating clients on proper nutrition. On the other hand, health coaches typically take a more holistic approach, considering not only nutrition but also other aspects of wellness. Health coaches explore a client’s lifestyle, habits, mindset, stress levels, and overall well-being to create a comprehensive wellness plan. They support clients in setting and achieving health goals, adopting sustainable lifestyle changes, and addressing barriers beyond nutrition. Read our full blog article on the difference between nutritionists and health coaches.

What is the difference between a health coach and a personal trainer? Answer

While health coaches and personal trainers both contribute to improving individuals’ well-being, their areas of focus and expertise differ. Personal trainers primarily specialize in physical fitness and exercise programming. They provide guidance on proper form, workout routines, strength training, cardiovascular exercises, and overall physical performance. Health coaches, on the other hand, take a more comprehensive approach to wellness. They address various aspects of well-being, including nutrition, stress management, sleep, mindset, and lifestyle choices. Health coaches work collaboratively with clients to establish personalized strategies that encompass not only physical fitness but also overall health and well-being.

How much can I earn as a health coach? Answer

As a health coach, your earning potential can vary based on several factors. While it’s challenging to provide an exact figure, health coaches can earn a sustainable income that aligns with their efforts and expertise. Here are some key factors that influence the earning potential of health coaches:

  • Experience: As with any profession, experience plays a significant role in determining earning potential. Health coaches who have built a solid reputation, gained practical experience, and established a strong client base often have the opportunity to command higher fees or salaries.
  • Geographic Location: The geographic location in which you practice can influence your earning potential. Urban areas or regions with a higher cost of living may offer greater opportunities for higher fees or salaries compared to rural areas.
  • Education and Certifications: Holding advanced degrees, certifications, and credentials in health coaching or related fields can enhance your earning potential. Clients value qualifications and specialized knowledge, which can justify higher fees for your services.
  • Employment Setting: Health coaches work in various settings, including private practice, wellness centers, corporate wellness programs, healthcare facilities, and more. The compensation structure can vary based on the setting. For instance, health coaches in private practice have more control over their rates and earning potential, while those employed by organizations may receive a salary or hourly wage.
  • Clientele and Services: The type of clientele you serve and the range of services you offer can impact your earnings. Targeting specific populations, such as working professionals, athletes, or individuals with specific health conditions, and specializing in niche areas can lead to higher demand and potential for higher fees.
  • Marketing and Networking: Proactive marketing and networking efforts are crucial for attracting clients and increasing your earning potential. Building a strong online presence, leveraging social media platforms, attending industry events, and establishing relationships with other health and wellness professionals can help expand your reach and generate more clients.

It’s important to remember that building a successful career as a health coach takes time, dedication, and continuous effort. The earning potential grows as you gain experience, expertise, and a strong reputation within the field. By consistently providing value to your clients and effectively marketing your services, you can create a fulfilling and financially rewarding career as a health coach.

How do I start a career in wellness coaching? Answer

Starting a career in wellness coaching requires a combination of passion, knowledge, and professional training. Here are some steps to help you begin your journey:

  • Gain foundational knowledge: Start by educating yourself on various aspects of wellness, such as nutrition, exercise, stress management, and behavior change. Read books, attend seminars, and explore reputable online resources to enhance your understanding.
  • Choose a credible health coaching program: Enroll in a comprehensive and recognized health coaching certification program. Look for programs that cover essential coaching skills, behavior change techniques, client assessment, and practical application. AFPA’s Master Certified Health and Wellness Coach program offers a comprehensive curriculum that equips you with the necessary knowledge and skills to excel as a health coach.
  • Complete the certification program: Successfully complete the health coaching certification program, including coursework, assignments, and practical assessments. This will ensure that you have a strong foundation and are equipped with the skills required to work with clients effectively.
  • Get board-certified: Complete the necessary requirements to become a National Board Certified Health and Wellness Coach.
  • Gain practical experience: Seek opportunities to gain hands-on experience by offering pro bono coaching sessions, volunteering, or interning at wellness centers, gyms, or community organizations. This practical experience will help you refine your coaching skills and build confidence in working with clients.
  • Build a professional network: Connect with other health and wellness professionals, attend industry events, and join relevant associations or organizations. Networking can provide valuable connections, mentorship opportunities, and potential referrals for clients.
  • Establish your niche: Determine your area of specialization within wellness coaching. This could be a specific population, such as working professionals, athletes, or individuals with specific health conditions. Focusing on a niche allows you to tailor your services and attract clients who resonate with your expertise.
  • Launch your practice: Once you feel confident in your coaching skills and have identified your target audience, establish your coaching practice. Create a professional website, develop marketing materials, and use various platforms, such as social media, to promote your services. Start by offering introductory sessions or group programs to attract clients and build your reputation.

Remember, building a successful career in wellness coaching requires dedication, continuous learning, and a genuine passion for helping others. By following these steps and consistently delivering value to your clients, you can embark on a fulfilling and rewarding career in the field.

Where do health coaches work? Answer

Health coaches have the flexibility to work in various settings, depending on their preferences and career goals. Here are some common work environments for health coaches:

Private practice: Many health coaches establish their own private practices, either as solo practitioners or as part of a group practice. This allows for autonomy, flexibility in scheduling, and the ability to tailor services to individual clients’ needs.

Wellness centers and clinics: Health coaches are increasingly being employed by wellness centers, medical clinics, and integrative healthcare facilities. In these settings, health coaches work alongside other healthcare professionals, such as doctors, nutritionists, and therapists, to provide holistic care to patients.

Corporate wellness programs: Many companies recognize the value of investing in employee well-being and have established wellness programs. Health coaches play a vital role in these programs, conducting workshops, offering one-on-one coaching, and supporting employees in adopting healthy lifestyle choices.

Fitness centers and gyms: Health coaches may collaborate with fitness centers and gyms to provide comprehensive wellness services to clients. This could involve designing personalized exercise plans, offering nutrition guidance, and providing overall wellness coaching to support clients’ fitness journeys.

Virtual coaching: Thanks to technology, health coaches can also provide services remotely through virtual coaching platforms. This enables them to work with clients from anywhere in the world, expanding their reach and client base.

Community organizations and nonprofits: Health coaches may partner with community organizations, nonprofits, or government agencies to deliver wellness programs to underserved populations. This allows coaches to make a meaningful impact on the health and well-being of communities.

The specific work environment for a health coach may depend on their niche, target audience, and personal preferences. It’s important to consider your desired setting and align your career path accordingly.

Is it hard to get clients as a health coach? Answer

Attracting clients as a health coach requires proactive marketing and networking efforts, especially in the early stages of your career. While building a client base may present challenges, with dedication and effective strategies, you can overcome these hurdles. Here are some tips to help you get clients as a health coach:

Define your target audience: Identify the specific population or niche you want to serve as a health coach. This could be working professionals, athletes, individuals with specific health conditions, or any other group that resonates with your expertise. By narrowing down your target audience, you can tailor your marketing efforts to reach and appeal to them specifically.

Build a professional network: Networking is crucial for growing your client base. Attend industry events, join professional associations, and connect with other health and wellness professionals. Establishing relationships and collaborations with complementary practitioners, such as doctors, nutritionists, or therapists, can lead to referrals and potential clients.

Offer valuable content: Create and share valuable content that showcases your expertise and provides helpful information to your target audience. This could include blog posts, social media content, videos, or podcasts. By consistently providing value, you can position yourself as an authority in your field and attract potential clients.

Utilize social media platforms: Leverage social media platforms to reach a broader audience. Establish a professional presence on platforms like Instagram, Facebook, LinkedIn, or YouTube. Share informative posts, success stories, client testimonials, and engage with your audience to build credibility and generate interest in your services.

Offer introductory sessions: Provide free or low-cost introductory sessions to potential clients. This allows them to experience your coaching style, understand the value you provide, and decide if they resonate with your approach. These sessions can serve as a bridge to establishing long-term coaching relationships.

Leverage referrals: Encourage satisfied clients to refer their friends, family, or colleagues to your coaching services. Word-of-mouth recommendations can be powerful in generating new clients. Offer incentives or referral programs to incentivize clients to refer others to you.

Collaborate with other professionals: Partner with other professionals or businesses in related fields, such as gyms, wellness centers, or nutritionists. Cross-referrals and collaborative projects can help expand your reach and attract potential clients.

Showcase client success stories: Share success stories and testimonials from satisfied clients. Real-life examples of the positive impact you have made can be compelling and encourage others to seek your services.u

Remember, building a client base takes time and effort. Consistency, professionalism, and a genuine passion for helping others are key to attracting and retaining clients as a health coach.

What if I need more information or support? Answer

Please email info@afpafitness.com, call 800.494.7782, or book an appointment below to speak with an Enrollment Specialist. 

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