AFPA Health and Fitness Blog

Growing your audience is key to a successful health and wellness coaching business. You need qualified leads who are ready and excited to work with you.

What made you want to become a fitness and nutrition professional? It probably wasn’t your excitement about marketing your business. But to be a successful business owner and help your clients reach their goals, you need clients. In this article, we help you learn how to craft marketing messages that feel and sound like you […]

Growing a successful personal-training business is achievable with the right resources. Finding success in a highly competitive industry, however, is often easier said than done. Whether you’re in the early stages of your career or you’re well-versed in the industry but experiencing a lag in business, it may be related to your sales approach.

Thanks to your passion for nutrition, you may already be fielding questions from friends, colleagues, and family members about how to make better meal choices or the ways that nutrition can boost well-being on multiple levels. At this point, you may be ready to turn your interest into an actual career—and fortunately, you’d be choosing […]

You want to be as proud of your website as you are your business and the work you do. But website development has gotten sophisticated, and navigating the process can be daunting. Don’t stress! Get a website you can be proud of with these tips and tricks:Know Your Brand

As an advocate for healthy eating and an active lifestyle, your health and wellness career is incredibly important to you. With your passion for healthy living, you know that you must constantly work to grow your business and career—standing still is not an option.

As a nutrition consultant passionate about helping others live a healthier lifestyle, you stay on top of the latest trends so you can provide the best experience for your clients. Your expertise is second to none, but are you also staying on top of the nutrition coaching apps and software to help you attract more […]

Whether you’ve been passionate about nutrition for years or you’re considering adding nutritional insight to your health coaching or fitness training career, nutrition school can be the educational boost you need.

Editor’s Note: This post was originally published July 2015 and has recently been updated and revised for accuracy and comprehensiveness. As a nutrition consultant, you have a unique opportunity to help your clients develop better eating habits, achieve their weight-loss and fitness goals and ultimately maintain healthy and fulfilling lifestyle changes. “Proper nutrition is essential to healthy living […]

Business website up and running—Check!  Selection of your primary social media channels—Check!  Steady content creation—Check!  Those wins may look small on paper, but entrepreneurs know the amount of work that goes into checking all of these off.