AFPA Health and Fitness Blog

We seek out specialized professionals to carry out specific jobs. Think about hiring contractors for repair work in your home. Whether you hired them for previous jobs, they were referred to you, they are included in your home insurance plan, or you read their online reviews, you generally trust that these specialized professionals are good […]

Email marketing is one of the most effective ways to market your health services online.  But with the rise in social media, many health coaches and personal trainers have shifted their online marketing efforts away from this sales channel under the assumption that email marketing is a waste of time. 

Editor’s Note: This post was originally published July 2017 and has recently been updated and revised for accuracy and comprehensiveness. When talking about a job in health and wellness, people are likely to think of yoga instructors, fitness class leaders, personal trainers, and dieticians. After all, personal trainers like Jillian Michaels and Bob Harper from […]

Do you want to know what gives you an edge over the competition? 

If you’re in the business of health and fitness, it’s because you live and breathe a healthy lifestyle. Of course, breaking a sweat and helping your clients meet their fitness goals is only a small part of it.

Think about the last time you were on social media, and you were itching to get on a company’s webpage to find out more about a product or service.