AFPA Health and Fitness Blog

Summer is right around the corner!

As a solopreneur or small business owner in the health and wellness industry, checking off each day's seemingly endless tasks—from lead generation to client onboarding to actual coaching to invoicing—is challenging enough; with the limited time you have, creating (or fine-tuning existing) systems and processes is likely at the bottom of your priority list.

Almost all packaged foods worldwide are required to have an information panel that contains nutrition facts and a list of ingredients. 

“The professional social networking site.” With a reputation like that, it’s only understandable if you have trouble seeing how LinkedIn could help grow your business as a Personal Trainer, Nutritionist, or Health Coach. After all, isn’t it too formal and “corporate” for your target audience?

Imagine walking into the waiting room where you will meet with a new health specialist for the first time. 

As a health coach, you can do a lot to help countless people improve their health and fitness through exercise, nutrition, and behavior change—but only as long as you actually reach people. And that’s why building a health and nutrition coaching website is one of the most important aspects of your budding business. 

Baby greens in the spring, watermelon in the summer, apples in the fall, and squash in the winter; the changing leaves and temperatures are accompanied by a variety of fruits and vegetables that characterize the tastes of the season. 

Thinness equals health and moral virtue. That’s diet culture in a nutshell. But as a fitness coach, like a Certified Personal Trainer or Yoga Instructor, you’re probably familiar with how misguided diet culture beliefs are.

During the last 27 years, we’ve certified over 130,000 health, nutrition, and fitness professionals. Each month, we recognize one of our distinguished graduates who use what they have learned to inspire others and make a difference.