The Psychology of Selling Why People Hire Fitness Professionals

    By Jim Labadie

    Now more than ever, we in the fitness industry have a moral obligation to help those who are in desperate need of our help. We, in fact, have a responsibility to sell solutions to the problems associated with a sedentary lifestyle.

    Therefore, as a fitness professional you need to

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    Fitness Tips For Working with Breast Cancer Survivors

    Did you know that every 3 minutes another woman is diagnosed with breast cancer? Breast cancer is the most common caner diagnosed in women. Due to improved detection and treatment, these women and men (men can get breast cancer to) are living longer and healthier lives. The treatment that they must undergo is grueling; physically and psychologically.

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    Muscle Recovery from Extreme Endurance Events

    MUSCLE RECOVERY FROM EXTREME ENDURANCE EVENTS: THE ‘AWFUL AFTERS’ COUNTING THE COST OF A 140-MILE TRANS-SAHARA FOOTRACE

    By: Dr. Bill Misner Ph.D.
    Eavesdropping…Ultra heroes and heroines of the 15th Marathon de Sables murmured without shame, “What have I done to myself”…,”It is totally fricken’ loony out there…,” “I couldn’t breathe, you have to live to race another day, it’s not worth dying over”…, or as one summarized it

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    Fitness Programs & Workplace Stress

    By: Mark J. Occhipinti, M.S., Ph.D., N.D.c.

    “It is a laughable sight, to see those guilds of cobblers and tailors… when they march in procession.. stopping, round shouldered, limping men, swaying from side to side. They look as though they had all been carefully selected for an exhibition of their infirmities.”

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    HMB (beta-hydroxy-beta-methyl butyrate)

    There is some evidence that this innovative nutrient can raise anabolism (the constructive phase of metabolism) and promote recovery in trained athletes. As well, there may be some other beneficial effects for the endurance athlete who chooses to use this novel supplement. HMB stands for beta-hydroxy-beta-methyl butyrate. I think we’ll

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    Water Pollution Today

    by Brian Lavendel

    Pollution of lakes, rivers, streams, oceans: it’s a problem many of us are aware of and concerned about. The good news is that today, the actions of individuals can have a large impact on the quality of our waters. Yes, each one of us can help keep our

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    Nutrition and the Central Fatigue Hypothesis

    by Matt Samuels, RD

    Athletes are quite familiar with localized fatigue. This can be observed during any weight training session when an exercise is taken to failure or during an endurance event when one body part fatigues before others. This localized fatigue occurs within the muscle itself and can be caused

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    Secrets of Russian Sprint Training

    Almost every coach is constantly looking for ways to increase the speed of their athletes whether it be for track and field events or organized team sports (Football, basketball, baseball, ice hockey, etc.). Many different methods of speed training are available today, with many of the newest innovations trickling down from our Olympic National Teams. I found a program while working as strength coach in college that has been touched on in the past, that works, and is worth discussion.

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    DHEA (dehydroepiandrosterone)

    Many new supplement crazes occur simply because a novel supplement has been introduced into the market. In the case of DHEA, its popularity has soared because an old drug has recently become available as an off-the-shelf supplement in the U.S.

    This occurred because the 1994 U.S. Dietary Supplement Health and Education

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    Heart Rate Variations Explained

    By: Dr. Bill Misner Ph.D.

    One common question from endurance athletes is why is my heart rate so high, so low, or varying in such-and-such a manner. Even experienced Cardiologists are not always able to define heart rate variations. When a heart rate is slowed, speeds up, or varies inexplicably, there

    are a number of mechanisms to consider. This article considers only a few of them as it would take volumes to describe every instance in which the heart is called to vary its rate in response to specific life-support demands.
    This paper reviews the science of slow heart rate, fast heart rate, the athletic heart syndrome, differences in between athletes and non-athletes, and a few of the numerous changes in heart rate frequency response.

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