AFPA Health and Fitness Blog

There are over 100,000 health coaches currently working in the United States and over 200,000 personal trainers.

Even though a lot of the time our bodies might feel a little bit out of whack, they actually function like a fine-tuned machine, with a huge variety of components and mechanisms working in harmony to help us breathe, move, function, and live. And one of the main mechanisms that influence how your body operates is the hormone, a regulatory substance that gives signals to your cells, tissues, and organs about how to behave.

These days, email marketing is invaluable in connecting with potential and current clients. Whether you’re a personal trainer, health coach, or nutritionist, keeping in touch with prospective and ongoing customers is one of the best ways to show them you care, stay fresh in their memory, and start or continue receiving their business.

This article is part of a series on Nutritional Psychology and how what we eat affects our brains and moods.

Naming your business is a big decision. Your services and expertise are critical to the success of your business, but so is the brand you build around them — and it all starts with a name. You want your business name to resonate with your audience and stand out from the competition.

Every business owner knows that negative reviews are inevitable. You might provide the most exceptional service experience or product in the world, but you still won’t make everyone happy. As much as it stings to see harsh words about your business in print, it’s bound to happen at some point. The key is in how you respond to it and learn from it.

Health and fitness fads and claims are in every magazine and on every talk show these days. While some health news proves to be valuable and true, there are even more claims out there that simply serve to confuse people and derail their efforts at getting fit and staying healthy.

Here are eleven debunked claims to kick to the curb in 2019 as you prepare for a healthy, happy 2020:

Media coverage is one of the fastest ways to position yourself as a health and wellness expert and reach a broader audience with your message. However, with so many stories competing for limited air time, you may be unsure how to cut through the noise to even get the chance to pitch your idea. The key is in building the right relationships with the right people and then tailoring a pitch that will resonate with them.

Not only do state, federal, and certifying bodies have requirements you must meet to stay above board with the law, but there are other legal, managerial aspects of the business, such as limiting your scope of practice to that of a personal trainer.

If you’re a nutritionist, health coach, personal trainer, or other health and wellness professional looking to establish your own business, you definitely need to focus on setting up an online presence for yourself.