AFPA Health and Fitness Blog

In today’s consumer-driven world, content marketing remains one of the best tools health and fitness professionals could leverage to build trust, develop relationships, improve conversions, and generate leads.

Health and wellness coaches have key roles in supporting clients in working toward health behavior change. An important element of implementing health behavior change strategies is identifying ways to sustain them in the long term while also leaving room for the normal changes in lifestyle everyone experiences. 

In the United States, hypothyroidism affects nearly 5 out of 100 Americans aged twelve and older.

Health and nutrition coaches are an important element in the health care cycle, as they help to improve patient outcomes and support people in making sustainable health behavior changes. They may play the role of supporter, educator, and navigator to others. 

Regardless of whether you’re a personal trainer, health coach, or nutritionist, keeping track of clients’ health information can get overwhelming—fast. This is especially true when you have a large base of clients dealing with a unique mix of risk factors and health conditions.

Humans are naturally social beings—we evolved to form close relationships and build community because when we work together in numbers, we have a better chance of survival. As a result, our brains are wired to find pleasure and safety in different types of intimate relationships. 

During the last 27 years, we’ve certified over 130,000 health, nutrition, and fitness professionals. Each month, we recognize one of our distinguished graduates who use what they have learned to inspire others and make a difference. 

Here is a fundamental question coaches ask themselves as they apply their knowledge in the field.  How can health, wellness, nutrition, and fitness coaches empower and motivate clients to adopt behaviors that support their long-term health? 

As a health and wellness professional, your time with a client is limited. Beyond coaching sessions themselves, the only other, typical contact point you have would be quick text check-ins; something like, “Hey, how was the session today?”

Consumers no longer view “wellness” simply as “improved fitness and nutrition,” but, instead, as a much broader and holistic path—one that encompasses better long-term health management, mental health (specifically, mindfulness), and sleep.