AFPA Health and Fitness Blog

With the rise in healthy living, the need for personal trainers, health coaches, and nutritionists is greater than ever before. While it’s an exciting time for successful business owners, the tremendous growth of the market also means more competition for entrepreneurs in the space.

During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our next featured grad, Rosie Acosta, an AFPA Certified Nutrition & Wellness Consultant, who's been certified with us for 10+ years and has used to her certification to build a successful health and wellness career.

Recovery from substance abuse is extremely stressful both physically and mentally. While most treatments for addiction involve verbal counseling, some addicts may benefit from a more physical, hands-on form of recovery.

During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our next featured grad, Andrew Schuth, an AFPA Personal Trainer, who's been certified with us for 10+ years and has used to his certification to build a successful group fitness and personal training business.

New diets are continuously emerging onto the health and wellness scene. The latest and greatest, however, is not so much a diet but more of a non-diet and a lifestyle choice. This most recent trend to show up has, in actuality, been around for decades but thanks to social media, wellness experts and influencers turning away from the diet culture, intuitive eating has made its way back to the health scene. Intuitive eating breaks away from the traditionalism of diets and instead embraces a mind-body holistic approach to eating and nutrition. Intuitive eating believes that nothing is off limits and “good or “bad” foods don’t exist.

During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our first featured grad, Candace Bell, an AFPA Certified Holistic Nutritionist, who's utilized her certification to build a one-on-one holistic nutrition counseling business and a successful gluten-free recipe and lifestyle blog.

Just a few years ago, personal trainers had to rely on paper and pen to record client’s metrics and complicated spreadsheets to measure workout performance.

Health coaching is more than a job, it’s a commitment to a client’s success. And while many aspiring health coaches are ready to take on that challenge, they hold themselves back with the fear of personal failure.

We’ve mentioned before that your website functions as the digital waiting room for your nutrition coaching business. Following that analogy, your business name is the front door. Before your potential clients enter the waiting room to get more acquainted, your business name greets them and tells them who you are, what you do, and how you do it. Your name not only sets the tone for your business, it is also intertwined with so many other aspects of doing business, from building websites to securing a bank account.

If you’ve ever thought about becoming a health or fitness professional, you’re not alone - the U.S. health coaching industry was worth $6.14 billion in 2017, up 15% from 2014. That staggering growth shows no signs of stopping with experts estimating the market to be worth $7.85 billion by 2022, with 121,000 coaches practicing.