From Certified to Published: How One AFPA Grad Turned Her Credentials Into a Book
A lot of AFPA students and grads have incredible knowledge, real client wins, and a passion to impact more people. What they don’t always have is a simple way to turn that value into something clients can use again and again, even outside of sessions. That’s where publishing can be powerful, not as a huge […]
The Role of a Holistic Nutrition Coach in Supporting Healthy EatingÂ
Most people who decide to improve their eating habits are not looking for a complicated plan, a rigid set of rules, or a short burst of motivation. They are looking for something more meaningful. They want guidance that sees the full picture of their health and treats food as one part of a much larger […]
How to Use the New Year to Launch Your Health Coaching CareerÂ
Seasonality shapes nearly every profession and health coaching is no exception. Farmers plan their entire year around growing seasons. Accountants feel the intensity of tax season. Retailers depend on the holiday rush. In the health and wellness industry, the New Year is our most significant season. For those who want to become a health coach, January provides both […]
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The Future of Food: Key Nutrition Shifts in 2026Â
As we move into 2026, the nutrition landscape is evolving in ways that feel both exciting and empowering. The future of food is grounded in a more balanced and thoughtful understanding of how what we eat influences how we feel, how we age, and how we show up for our daily lives. Many people are realizing that health is not […]
Why NBHWC Certification Matters for Integrative and Functional Health CareersÂ
The Rising Standard in Holistic Health and Coaching Health coaching is having a moment, but not because it is trendy. It is because integrative and functional practitioners have realized what has long been an issue. A brilliant care plan does not change anyone’s life if the person receiving it cannot follow it. Clients want root-cause care. Providers want […]
Habit-Based Nutrition Coaching: How to Build Health-Promoting Eating Habits That LastÂ
Why Habits Matter More Than Willpower When most people think about changing their nutrition, they picture overhauling their diet overnight. Strict meal plans and rigid rules often feel like the fastest way to see results. Yet these approaches rarely last because issue is not a lack of motivation but the unsustainable nature of drastic dietary changes. When it comes […]
How to Plan a Year of CE Without Stress
If you are a certified fitness, nutrition, or health coaching professional, you already know how valuable continuing education (CE) is to your success. It keeps your knowledge sharp, your skills relevant, and your confidence strong. Yet even for the most dedicated wellness professionals, staying on top of CE requirements can feel overwhelming. Between work, clients, […]
How AFPA’s CE Advantage Can Help You Stay Certified and Grow Your Business
When you became certified as a health coach, fitness professional, or nutrition coach, you took the first step toward a career built on helping others live better. But maintaining that certification (and staying relevant in a dynamic industry) requires more than just passion. It requires continual learning that fuels your growth, sharpens your skills, and […]
4 Kettlebell Exercises Clients Should Master
Why These Four Lifts Matter for Every Client In kettlebell training, there are dozens of movements, but only a handful that form the true foundation. The clean, press, squat, and snatch are those essentials. When clients master these four lifts, they gain access to safer, stronger, and more effective training. These lifts not only build […]
8 Books to Help You Become a Better CoachÂ
Great coaches are also great learners. The most effective coaches never stop learning. Whether you are supporting someone through a fitness transformation, guiding a client toward healthier eating habits, or helping them navigate stress and life changes, your success as a coach depends on your ability to keep growing. That growth does not only happen […]