Top Secrets of Personal Trainers

Lack of integrity, unfounded promises, biased decision-making, and money-grubbing: Unfortunately, all of these things have become synonymous in many people’s minds with personal training. Some of this is to be expected in an industry that has both so much money and so much authority over people. In 2011, the fitness industry was worth $21.4 billion.1 It is expected to grow by at least 24 percent by the end of the decade.2