AFPA Health and Fitness Blog

As a health and fitness professional, you know it is imperative to offer the highest quality of service possible to your clients. Competition is fierce, and your customers have plenty of choices for where they spend their personal training and health coaching budget.  

Newly-certified personal trainers or personal trainers who want to revamp their business have multiple challenges and opportunities ahead of them. 

Growing a highly successful business in the personal-training market is achievable with the right personal traits: ambition, dedication, and of course, a savvy drive for the health and fitness industry. And frankly, there is no better time than the present to pursue a business venture such as this, because when it comes down to it, […]

If you want to become a holistic health coach, you’re not alone. Recent statistics show that the numbers of people attaining holistic health certifications are on the rise, and for good reason.  According to the Huffington Post, which cited the latest MetLife Annual Employee Benefits Trends study, almost half of employers offer wellness programs, and […]

A family fitness program is a great way to encourage families to live a healthy lifestyle. It can be an excuse to have fun together and nurture a deeper family connection. Children learn from their parents, so it’s safe to say that a child from a family of marathon runners is probably going to lead […]

When in the market for a new career, one of the most appealing and desirable aspects of working in the health and wellness industry is the constant variety. With physical therapy, you have the chance to help clients and potential clients restore physical function and get back to their routines, while growing employment opportunities in different […]

When Dave Smith decided he wanted to learn how to become a personal trainer, he earned a fitness certification and started training clients in the gym. It was a great way to get started. But he wanted more control over his schedule, more time to spend with his family, a way to earn more money, […]

You’ve researched and explored holistic nutrition, and now you’re ready to turn that passion into a profession. But when it comes to working with clients and sharing your insights, where do you begin?

As a health coach, you can do a lot to help countless people improve their health and fitness through exercise, nutrition, and behavior change—but only as long as you actually reach people. And that’s why building a health and nutrition coaching website is one of the most important aspects of your budding business. 

Social media isn’t really optional for fitness coaches anymore—it’s essential. When potential clients are searching for a fitness coach to help them reach their goals, Facebook and Instagram are often the first places they look. When you get only one shot at a great first impression, you’ve got to get it right. Luckily, with just […]