AFPA Health and Fitness Blog

Think about the last time you were on social media, and you were itching to get on a company’s webpage to find out more about a product or service. 

If you’re in the business of health and fitness, it’s because you live and breathe a healthy lifestyle. Of course, breaking a sweat and helping your clients meet their fitness goals is only a small part of it.

Do you want to know what gives you an edge over the competition? 

Editor’s Note: This post was originally published July 2017 and has recently been updated and revised for accuracy and comprehensiveness. When talking about a job in health and wellness, people are likely to think of yoga instructors, fitness class leaders, personal trainers, and dieticians. After all, personal trainers like Jillian Michaels and Bob Harper from […]

Email marketing is one of the most effective ways to market your health services online.  But with the rise in social media, many health coaches and personal trainers have shifted their online marketing efforts away from this sales channel under the assumption that email marketing is a waste of time. 

We seek out specialized professionals to carry out specific jobs. Think about hiring contractors for repair work in your home. Whether you hired them for previous jobs, they were referred to you, they are included in your home insurance plan, or you read their online reviews, you generally trust that these specialized professionals are good […]

Individual experiences of chronic pain vary significantly. They can range from distracting or mildly annoying to completely debilitating. Chronic pain is a complex ailment that is often, but not always, a symptom of another condition. Those who live with chronic pain often find that it affects several aspects of their health and well-being. 

When Katlynn Ferreira landed a nutrition-related internship at a hospital in Massachusetts, she was excited. It fit her plan for pursuing a career in health and wellness perfectly.

Ever wonder what the day-to-day looks like for a holistic nutritionist? You may have a passion for clean eating, cooking healthy recipes, dialing in your diet to improve your health, and helping other people. But is a holistic nutritionist certification right for you? It’s not always going to be a regular 9 to 5, but […]

If you’ve ever thought about becoming a health or fitness professional, you’re not alone – the U.S. health coaching industry was worth $6.14 billion in 2017, up 15% from 2014. That staggering growth shows no signs of stopping with experts estimating the market to be worth $7.85 billion by 2022, with 121,000 coaches practicing.