AFPA Health and Fitness Blog

Nutrition and wellness technology is a fast-growing industry. And with the increase in health-conscious, tech-savvy consumers, keeping up with the recent advancements will not only get your clients better results but is crucial for staying ahead of the competition in this fast-growing market.

Health coaching is more than a job, it’s a commitment to a client’s success. And while many aspiring health coaches are ready to take on that challenge, they hold themselves back with the fear of personal failure.

Establishing a thriving personal training business requires a consistent flow of both new and ongoing clients. If you’re a new personal trainer or don’t have as many clients as you’d like, focusing on getting more clients is likely a top priority.

A simple Google search on “health coach program” returns about 139 million results—although, obviously, you won’t have millions of programs to compare.  But you may have a dozen or so that are serious contenders when it comes to your choice. How do you whittle it down to just a few top picks? When navigating through […]

Forging a business in the health and wellness industry isn’t easy, even for certified professionals. Though there’s tremendous competition to secure clients and establish yourself as a health expert, the rewards of helping others (and making a living while doing it) are well worth it for many professional health coaches.

There are over 100,000 health coaches currently working in the United States and over 200,000 personal trainers. Do you belong to either of these groups? Do you run your own health coaching or personal training business? As a business owner, you know that marketing is essential if you want to attract new clients and keep […]

Taking the leap to become a holistic health coach can seem intimidating—especially if you’re leaving the stability of a 9-5 job.

In many ways, “holistic care” is an umbrella term. It encompasses a wide array of roles and specific job titles, but they all have one mission in common: to provide an integrated approach to healthcare that treats both mind and body.

If you want to be a better trainer, you can up your game in no time by diving into the right fitness resources. These apps, podcasts, videos, blogs, books, and more will give you the guidance, skills, inspiration, data, and information to become a better personal trainer and help your clients meet and exceed their […]

Think about the last time you were on social media, and you were itching to get on a company’s webpage to find out more about a product or service.