25 Personal Training Marketing Ideas to Get More Clients

    With the tremendous growth of the health and fitness industry over the past few years, choosing to become a personal trainer can be an extremely lucrative career path. But when bills are on the horizon and you still don’t have your first paying client, many newcomers can feel discouraged and give up too soon.

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    Helping Addicts Through Fitness

    Recovery from substance abuse is extremely stressful both physically and mentally. While most treatments for addiction involve verbal counseling, some addicts may benefit from a more physical, hands-on form of recovery.

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    The Best Technology For Running Your Personal Training Business

    Just a few years ago, personal trainers had to rely on paper and pen to record client’s metrics and complicated spreadsheets to measure workout performance.

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    Celebrating 25 Years of AFPA!

    It’s time to celebrate. We’re showing off a brand new look because this year marks our 25th year in business! That’s right. 25 years helping aspiring and leading health professionals grow their careers.

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    Personal Trainer Jobs: Self-Employed vs. Working at a Fitness Facility

     

    Editor's Note: This post was originally published April 2014 and has recently been updated and revised for accuracy and comprehensiveness.

    To be self-employed and have your own Personal Trainer business, or work at a fitness facility? That is a question many Personal Trainers ask themselves.

    Once an individual has obtained the desired education and earned the intended degree and/or certification for personal training, the next step is to decide

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    11 Steps to Incorporating Video Into Your Fitness Coaching Strategy

    Let’s face it, there is so much to juggle as a fitness coach. From communicating with clients and developing programs to advertising and growing your business’s reach - it can be a lot. Adding video to your marketing strategy on top of that may seem overwhelming, especially if it’s not a medium you’re used to working with.

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    5 Best Personal Trainer Books to Round Out Your Career

    Editor's Note: This post was originally published July 2017 and has recently been updated and revised for accuracy and comprehensiveness.

    Taking the fast road to being a knowledgeable and successful personal trainer is not as hard as you may think. A trick that the most well-known trainers have adopted is quite simple. It’s reading.  Reading books – exhaustive, highly researched information on specific topics – can help you quickly get intimate knowledge with topics you may know little about or that were never required in your personal trainer certification course.

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    Setting Personal Training Business Goals

    Everyone knows the importance of setting goals. As personal trainers, we’re constantly revisiting our client’s health and fitness goals to establish the right plan and steps to get them where they want to be. But when it comes to our own personal and business endeavors, we often forget about the importance of setting goals.

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    6 Rewarding Careers in Health and Wellness You Haven't Heard Of


    Editor's Note: This post was originally published July 2017 and has recently been updated and revised for accuracy and comprehensiveness.

    When talking about a job in health and wellness, people are likely to think of yoga instructors, fitness class leaders, personal trainers, and dieticians. After all, personal trainers like Jillian Michaels and Bob Harper from The Biggest Loser or Chris Powell from Extreme Weight Loss capture the attention of millions of people who tune in to see them help clients make amazing transformations. However, there are many different ways to pursue your passion beyond helping others lose weight. Careers in health and wellness don’t have to be limited to personal training or nutrition services.

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    How to Write an Optimized Personal Trainer Bio for More Sales

    Editor's Note: This post was originally published January 2015 and has recently been updated and revised for accuracy and comprehensiveness.

    Personal training provides individuals with an opportunity to mold healthy and physically active lifestyles, and can be widely appealing for a number of different reasons. But in order to get to this point, a personal trainer must work on their business sense to build up the necessary clientele. Unfortunately, this doesn't always come naturally, so we've come up with a few tips on how to write a personal trainer bio to help you get started on your venture.

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