AFPA Health and Fitness Blog

Imagine walking into the waiting room where you will meet with a new health specialist for the first time. 

As a health coach, you can do a lot to help countless people improve their health and fitness through exercise, nutrition, and behavior change—but only as long as you actually reach people. And that’s why building a health and nutrition coaching website is one of the most important aspects of your budding business. 

Baby greens in the spring, watermelon in the summer, apples in the fall, and squash in the winter; the changing leaves and temperatures are accompanied by a variety of fruits and vegetables that characterize the tastes of the season. 

Thinness equals health and moral virtue. That’s diet culture in a nutshell. But as a fitness coach, like a Certified Personal Trainer or Yoga Instructor, you’re probably familiar with how misguided diet culture beliefs are.

During the last 27 years, we’ve certified over 130,000 health, nutrition, and fitness professionals. Each month, we recognize one of our distinguished graduates who use what they have learned to inspire others and make a difference. 

According to a 2021 report published by Research Dive, the global Pilates and yoga studios market is expected to garner $269,301.8 million in revenue between 2021 to 2028 – growing from $127,698.8 million in 2020 (a healthy compound annual growth rate of 10%).

High impact exercises, like interval sprints, box jumps, and burpees, can improve your clients’ cardiovascular fitness, bone mineral density, muscular strength, and athletic performance. 

But there’s one problem, and it’s something you may have realized as a Certified Personal Trainer: Not all clients are suited for or enjoy high-impact exercises.

When a coaching client tells you they have a complex health condition, do you feel confident coaching them? 

TW: Detailed discussion about eating disorders and disordered eating behaviors

For some people, the meaning behind the term eating disorder feels distant and difficult to comprehend. For others, the term may bring up difficult feelings or feel deeply triggering. 

In today’s consumer-driven world, content marketing remains one of the best tools health and fitness professionals could leverage to build trust, develop relationships, improve conversions, and generate leads.