AFPA Health and Fitness Blog

These days, email marketing is invaluable in connecting with potential and current clients. Whether you’re a personal trainer, health coach, or nutritionist, keeping in touch with prospective and ongoing customers is one of the best ways to show them you care, stay fresh in their memory, and start or continue receiving their business.

This article is part of a series on Nutritional Psychology and how what we eat affects our brains and moods.

Naming your business is a big decision. Your services and expertise are critical to the success of your business, but so is the brand you build around them — and it all starts with a name. You want your business name to resonate with your audience and stand out from the competition.

Every business owner knows that negative reviews are inevitable. You might provide the most exceptional service experience or product in the world, but you still won’t make everyone happy. As much as it stings to see harsh words about your business in print, it’s bound to happen at some point. The key is in how you respond to it and learn from it.

Health and fitness fads and claims are in every magazine and on every talk show these days. While some health news proves to be valuable and true, there are even more claims out there that simply serve to confuse people and derail their efforts at getting fit and staying healthy.

Here are eleven debunked claims to kick to the curb in 2019 as you prepare for a healthy, happy 2020:

Media coverage is one of the fastest ways to position yourself as a health and wellness expert and reach a broader audience with your message. However, with so many stories competing for limited air time, you may be unsure how to cut through the noise to even get the chance to pitch your idea. The key is in building the right relationships with the right people and then tailoring a pitch that will resonate with them.

Can you believe its almost 2020? We can’t either. Nonetheless, the changes in season and the start of the new year got us thinking about legal compliance concerning a personal training company.

If you’re a nutritionist, health coach, personal trainer, or other health and wellness professional looking to establish your own business, you definitely need to focus on setting up an online presence for yourself.

Facebook Live allows users to broadcast real-time video to users of the Facebook platform via a computer or smartphone camera. Since it was launched in 2016, the viewer count has skyrocketed to over two billion viewers worldwide. It’s no secret that video is one of the most effective marketing tools when it comes to grabbing and keeping a viewer’s attention. According to Hubspot, nearly 75% of consumers prefer to learn about products and services through video instead of a written ad.

It’s the most wonderful time of the year — but it’s also the most difficult time for your clients to stay on track with their health goals. Temptation is everywhere. From sugary treats, holiday cocktails, and the stress of too many commitments, it’s hard to stay focused on good habits and good health during the last few months of the year. However, with some planning and encouragement from you, they will enter the new year feeling better than ever.