Ed Cleary, President Evolution Nutrition

Better, Faster, Easier… When we first committed to that mantra, we were really thinking about changing people’s lives with the best nutrition-management program in the world.

Judging by the great response we continue to get from our users, we’ve hit the mark. This doesn’t mean we’re done — far from it. This only means that we’re succeeding at providing working professionals with the powerful, comprehensive tool they always needed.

But a funny thing happened. As Evolution Nutrition matured, suggestions for how to build the best nutrition-management system out there started to fade away, and we started fielding questions abouthow to leverage the EN system to grow businesses.

We got a lot of calls along the lines of: “This is an awesome program, now what do I do?” For some, it’s the first time you’ve been able to provide professional nutrition management; for others, it’s the first time you’ve been able to do it so efficiently that you can now serve a greater number of people. Regardless, many of you have had questions about how best to grow your business by delivering professional nutrition management.

The goal of changing people’s lives has not changed. But now our focus is not just on our product, but also how to enable you, the fitness professional, to grow your business, so you can reach as many people as possible (and make more money, while doing what you love). To support this focus we went out and found two superstars to help you accelerate the growth of your business in two key ways:

• Communicating more effectively with your clients about what sound nutrition is and why it’s important to them.
• Helping you connect with current and future clients in ways that position you as the best resource for professional nutrition management.

Susan Kleiner is an R.D., Ph.D., co- founder of the ISSN, and Fellow at American College of Nutrition (FACN). She’ll be posting articles about how best to talk with your clients about nutrition, and how to structure programs that will have them hitting their goals and singing your praises to their friends.

Watch for her content on our blog the first and third Thursdays of the month for the next three months.

1. Build with Organization

2. The 4-Letter Words of Nutrition

3. Power Menus

4. DIET is not always a verb

5. Be the Guide, not the Guilt

6. Weight loss is an outcome, not a goal.

Tom Stacey has written for the Los Angeles Times and for the world’s largest CEO membership organization. He’s managed comprehensive marketing strategy for companies ranging from clean-tech start ups to the world’s leading personal development brand. He’ll be showing you the simple steps for adding nutrition planning to the list of services you provide and charge for, and giving you strategies for growing your business by better serving your current customers, while attracting new ones.

His “Marketing Mondays” will begin next week on August 26 and run for 12 weeks. Look for Tom’s posts for practical marketing strategies and tactics that you can implement immediately to leverage Evolution Nutrition and grow your business faster. Topics will include:

1. Who to sell to, first, and why.

2. What to charge for your services today and down the road.

3. How to attract new clients, and keep your existing ones excited.

4. What to do when you finally say, “OK, so now that I know I need to do it, how do I do it?”

5. How to develop and keep the warrior attitude – a quest for constant and never-ending improvement can enable you to elevate your business to new heights.

And a host of other fantastic topics.

We’re bringing you this program to support the growth of your business. We can’t wait to hear your feedback, today and as each post comes out. Please share with us what you’re doing; what works and where you want to go next.

Better, Faster, Easier is still the mantra, it just now includes every aspect of nutrition management. How big of an impact can we make together? Let’s make it massive.