AFPA Health and Fitness Blog

A Marketing 101 Refresher During and after your certification process, it’s imperative to market with excellence! Branding and marketing are how you take your invaluable knowledge and communicate it to clients in need. While it can be a hurdle for some to professionally put themselves out there, it is even more significant to make sure […]

Health and wellness entrepreneurs often have mixed feelings about marketing. 

A vital component of effective market research for your health and wellness business is researching your competition. 

It’s no secret. When you are confident in your coaching abilities, you inspire a sense of trust in your clients. 

Are you ready to hit the ground running with your health, nutrition, or fitness coaching certification?

In recent years, and especially since the social distancing recommendations and stay-at-home orders made during the COVID-19 pandemic, people have turned to web-based fitness coaching and personal training services to stay on top of their exercise and physical activity routines. 

All health, wellness, and nutrition coaches know the feeling. After months of studying hard to earn your coach’s certification, you finally did it! A big part of you wants to forget the books and the courses for a while and focus on doing what you love—working with clients and growing your business. 

It’s that time of year again! Tax season. And just like every year, we need to do our due diligence and report our earnings to the IRS. 

Perhaps one of the most underutilized tools to help grow your business, referral programs capitalize on the fantastic job you’ve done with current and past clients to bring in new ones. 

As a coach and an entrepreneur, you have learned about the many facets of running and growing a business. Your marketing strategy is part of your business plan, where you describe how you are going to communicate the value of your coaching business and, ultimately, invite people to engage with you as a client.