AFPA Health and Fitness Blog

Perhaps one of the most underutilized tools to help grow your business, referral programs capitalize on the fantastic job you’ve done with current and past clients to bring in new ones. 

As a coach and an entrepreneur, you have learned about the many facets of running and growing a business. Your marketing strategy is part of your business plan, where you describe how you are going to communicate the value of your coaching business and, ultimately, invite people to engage with you as a client. 

Scenario: A personal trainer, Cameron, greets her client, Rodney, and leads him through a workout while Rodney’s Apple Watch tracks his heart rate and active calories burned. For the following week, Cameron builds a training plan for Rodney, including a few independent workouts and daily habits, and Rodney completes them. The next week, a scheduling […]

For many people in the US, the stretch of time from Thanksgiving to New Year’s looks quite different from the rest of the year. There are more irregular schedules, (hopefully) more days off, and usually more activities related to prepping for the holidays. 

In the coaching world, the search for an easy answer to setting the “right” price for your services can be likened to a search for the holy grail; there are tons of clues out there, but the true answer doesn’t seem to exist.

In the United States, nutrition practice laws vary by state. Depending on the degree or certificate you have obtained, the type of practice you can open and the type of advice you can give change based on where you live. 

Online coaching isn’t all meeting clients at your dining room table and “commuting” to your kitchen or home gym for your next session. 

Most professionals have the desire to be able to work from home. In theory, what’s not to like? There is no commute time, you get some extra sleep, you get to work in your PJs, and you get to work in a comfortable space you can truly call your own. 

Your next appointment is just minutes away, and you can’t help but cringe. You feel the tension in your neck as you picture yourself face-to-face with that client again.

Imagine these two all-too-common scenarios.