AFPA Health and Fitness Blog

Instagram recently launched a brand new feature called Instagram Reels—and it might be a game changer for your fitness brand’s marketing strategy. 

The rise of chronic disease across the globe over the past several decades has caused public health professionals to raise the alarms to improve people’s health and wellbeing through professional health services, more equitable food and health systems, and research and entrepreneurship opportunities for those passionate about individual and community health and wellness. 

This Editor’s Note: This post was originally published January 2018 and has recently been updated and revised for accuracy and comprehensiveness.

The health and wellness industry is getting increasingly competitive. Consumers have more choices when it comes to hiring a certified trainer, nutritionist, health coach or fitness professional than ever before.

Editor’s Note: This post was originally published August 2016 and has recently been updated and revised for accuracy and comprehensiveness. Pursuing a nutrition consultant certification for personal enrichment is hugely valuable, and can help you integrate healthier eating into your fitness and wellness mix. But it’s also an opportunity to expand your career in new […]

The positive impact you can deliver as a fitness professional (e.g., Certified Personal Trainer, Yoga Instructor, or Pilates Instructor) isn’t necessarily limited by the number of hours you can commit to training clients in real-time.

Finding a niche is key to a successful health and wellness coaching business. It helps you stand out from the competition, attract and retain your ideal clients, and charge a rate you’re satisfied with.

Communication is the primary tool of all health, nutrition, and wellness educators, coaches, and counselors. Communication is also a skill that health professionals can develop to improve their client relationships and overall success.   

“The professional social networking site.” With a reputation like that, it’s only understandable if you have trouble seeing how LinkedIn could help grow your business as a Personal Trainer, Nutritionist, or Health Coach. After all, isn’t it too formal and “corporate” for your target audience?

In today’s consumer-driven world, content marketing remains one of the best tools health and fitness professionals could leverage to build trust, develop relationships, improve conversions, and generate leads.