Why NBHWC Certification Matters for Integrative and Functional Health Careers
The Rising Standard in Holistic Health and Coaching Health coaching is having a moment, but not because it is trendy. It is because integrative and functional practitioners have realized what has long been an issue. A brilliant care plan does not change anyone’s life if the person receiving it cannot follow it. Clients want root-cause care. Providers want […]
How to Plan a Year of CE Without Stress
If you are a certified fitness, nutrition, or health coaching professional, you already know how valuable continuing education (CE) is to your success. It keeps your knowledge sharp, your skills relevant, and your confidence strong. Yet even for the most dedicated wellness professionals, staying on top of CE requirements can feel overwhelming. Between work, clients, […]
How AFPA’s CE Advantage Can Help You Stay Certified and Grow Your Business
When you became certified as a health coach, fitness professional, or nutrition coach, you took the first step toward a career built on helping others live better. But maintaining that certification (and staying relevant in a dynamic industry) requires more than just passion. It requires continual learning that fuels your growth, sharpens your skills, and […]
8 Books to Help You Become a Better Coach
Great coaches are also great learners. The most effective coaches never stop learning. Whether you are supporting someone through a fitness transformation, guiding a client toward healthier eating habits, or helping them navigate stress and life changes, your success as a coach depends on your ability to keep growing. That growth does not only happen […]
Best Continuing Education Courses for Nutrition Coaches in 2025
Continuing Education for the Modern Nutrition Coach The nutrition field is evolving faster than ever. In just the past few years, research has reshaped how we view carbohydrates, dietary fat, gut health, and even alcohol and wellness. Clients are asking more informed questions, trends come and go in the blink of an eye, and wellness […]
10 Wellness Careers You Can Start Without a Medical Degree
If you’re passionate about health and helping others thrive, but you’re not interested in spending years in medical school, you’re not alone. More people than ever are stepping into meaningful, impactful wellness careers that don’t require an MD, RN, or NP after your name. The wellness industry is booming. As people seek out holistic, preventive, […]
Meet Dr. Shana Walsh: AFPA’s Curriculum Director & Leader Behind Our NBHWC-Approved Health Coaching Education
What happens when a Ph.D. with a passion for behavior change, a knack for curriculum design, and a gift for connection leads your health coach training? You get Dr. Shana Walsh—AFPA’s Director of Education and Curriculum, and the leader of our Master Certified Health and Wellness Coach program. With a Ph.D. in Kinesiology, Exercise Nutrition, […]
Top Specializations AFPA Offers to Boost Your Income as a Personal Trainer
Becoming a Certified Personal Trainer is a powerful first step in transforming lives, but your earning potential truly expands when you pursue specialized credentials. Whether you’re looking to attract new clients, increase your rates, or diversify your services, adding niche certifications can help you stand out in a competitive field. AFPA offers several industry-leading specialty programs […]
How to Start a Yoga Business in 2025
You know that feeling when you walk out of a yoga class and everything feels better? Your mind is calm, your body feels alive, and you feel focused on what really matters. Here’s a thought: what if you could turn that feeling into something bigger—not just for yourself, but for others? Whether you dream about […]
25 Personal Training Marketing Ideas to Get More Clients
New personal trainers often assume that earning a certification will automatically lead to a flood of clients, but this is rarely the case. To succeed, understanding how to get clients as a personal trainer is essential. Without effective personal trainer marketing, even the most qualified professionals may struggle to stand out in a competitive fitness […]