AFPA Health and Fitness Blog

Finding a niche is key to a successful health and wellness coaching business. It helps you stand out from the competition, attract and retain your ideal clients, and charge a rate you’re satisfied with.

Growing your audience is key to a successful health and wellness coaching business. You need qualified leads who are ready and excited to work with you.

Finding a niche is key to a successful health and wellness coaching business. It helps you stand out from the competition, attract and retain your ideal clients, plus charge a rate you’re satisfied with.

As a solopreneur or small business owner in the health and wellness industry, checking off each day's seemingly endless tasks—from lead generation to client onboarding to actual coaching to invoicing—is challenging enough; with the limited time you have, creating (or fine-tuning existing) systems and processes is likely at the bottom of your priority list.

“The professional social networking site.” With a reputation like that, it’s only understandable if you have trouble seeing how LinkedIn could help grow your business as a Personal Trainer, Nutritionist, or Health Coach. After all, isn’t it too formal and “corporate” for your target audience?

Imagine walking into the waiting room where you will meet with a new health specialist for the first time. 

As a health coach, you can do a lot to help countless people improve their health and fitness through exercise, nutrition, and behavior change—but only as long as you actually reach people. And that’s why building a health and nutrition coaching website is one of the most important aspects of your budding business. 

In today’s consumer-driven world, content marketing remains one of the best tools health and fitness professionals could leverage to build trust, develop relationships, improve conversions, and generate leads.

As a health and wellness professional, your time with a client is limited. Beyond coaching sessions themselves, the only other, typical contact point you have would be quick text check-ins; something like, “Hey, how was the session today?”