Although email marketing yields higher sales conversion rates, social media still plays an integral role in both your sales funnel and your brand presence as a nutritional professional. The great news is that you do not have to stress about finding content. We have you all set here with ten different types of posts you can use to help build your nutrition brand.
Behind the Scenes
Show yourself doing the work and living the lifestyle. What are your workouts, daily habits, and meals like? Be natural and casual in this content area, and do not over style or over pose your images. Also, do not filter them. After all, these are behind the scenes photos! Let them be as they are and show the nitty-gritty of daily healthy living.
You can also speak to fellow professionals by including the business behind the scenes. Mailing out marketing or hitting that send button on your latest newsletter? Snap a photo or take a quick video and add it to your social stories feed. The key to this content area is to keep it real. Do not think too hard - point, snap, and send.
Words can be very powerful. A simple inspirational quote can help turn someone’s day around, and sharing posted quotes helps social media users spread the message.
Gather quotes you like that relate to your business, services, brand, or your approach to your work. Then create a branded quote template that uses your fonts, colors, and your logo. Try using an online platform such as Canva, which makes these small design projects a breeze. Add your quotes to the template and save your files for sharing on your social media feeds.
Screenshots are similar to behind the scenes but focus only on what you are doing at the computer. If you aren’t sure what to share, consider everything you do on your phone or your computer that is either connected to your business and work or your healthy lifestyle.
Are you tracking your nutrition, your daily habits, or your exercise? Are you sending out emails, posting to social media, or making announcements? Perhaps you just opened a Facebook group or got a new website. Snap a screenshot to show it and share it.
Help explain all the difficult ideas or tedious facts in an easy to follow infographic. You do not have to make the graphic yourself; you can share graphics you find online, just be sure to cite your sources and give credit. Infographics are not only useful to your clients and followers, but they are also a great way to generate a following and provide added value to your online community. Be sure to include your logo on the graphic too.
In addition to making information easier to understand, infographics can also serve as cheat sheets that remind your clients of handy tips and tricks. Think of ways you teach clients about eating habits, training do’s and don’ts, or any other quick help that pertains to your services. This content is perfect for an infographic because you can present it in a visually pleasing way that your clients can access frequently and easily.
Also similar to behind the scenes photos, but these images are more planned and professional. Consider hiring a professional photographer to take stunning photos of you that reflect your services, brand, and approach to your work.
These images are great to sprinkle in among other more casual images to help introduce you to your clients and share a little bit about your business. Make the captions for these posts include a bit of a sell or a soft pitch. Remind your potential followers and future clients of what you do, why you do it, and who you do it for.
In days gone by, stock imagery carried negative impressions, but with sites such as Unsplash, stock photography can be stunning, and it can also help a photographer get his or her work seen. Always remember to agree to terms of service and provide image credit when required.
Just be sure that the stock imagery you choose reflects your brand and looks cohesive. Consider the contrast, brightness, and color palette of the photos and strive to maintain a consistent look and feel across all the photos you vet for inclusion into your social media feed.
Stock imagery is also a great way to get more complex photos into your social media feeds. Include action shots and images you would not otherwise be able to get easily by taking photos yourself.
Expert Opinions or Reviews
You are a professional expert in your field and niche. Create posts that review products like apps, foods, and equipment. Anything related to the services you offer or your approach to your work can be included.
Also provide your opinions on current trends, which gets your opinion out there and presents you from a position of knowledge. These posts are a great way to build your credibility and to demonstrate your know-how.
Before and After
With written permission, share your client stories. Document where they started, how they worked along the way to meeting their goals, and then share their accomplishments.
These posts work well as social media stories, individual post slideshows, or as a series of posts. Nothing can help attract new clients like showing them the successes of your previous clients. An added bonus is that you get to pause and take stock of the work you do too and share in the success.
Similar to Before and After posts, testimonials are a great way to demonstrate what you do. Be proud, and with permission, share your client’s experience in his or her own words.
You can put the testimonial in a caption, or you can make testimonials in images. Use a similar template to your quote posts. Try not to use the exact same one in order to visually differentiate between the two types of text-based image posts. Perhaps change the background color or make the font for testimonials a little smaller or a different color.
Reach out to your clients at regular intervals to check-in and see how they are doing. With permission, share their success stories on your social media feeds. You could make a post yourself and even create a template for these posts. Or, you could have your client make a post that you could share. Try following up three, six, and twelve months after working with your clients. The process of making these posts and gathering this content also maintains rapport with your clients and might lead to follow-up consultations too.
Posts with images always perform better than words alone. When you aren’t sure what to post, whip out this blog post, snap some photos, and you’ll have stunning content that reinforces and grows your nutrition brand. Have fun while you work and enjoy posting to social media.