Growing a highly successful business in the personal-training market is achievable with the right personal traits: ambition, dedication, and of course, a savvy drive for the health and fitness industry. And frankly, there is no better time than the present to pursue a business venture such as this, because when it comes down to it, business is booming.
Jump-starting your personal-training career in a competitive market
Much like other professions, the personal-training business isn't limited to one role or one type of environment. In other words, you have plenty of options and opportunities for growth. For the entrepreneurs, consider acquiring multiple certifications and building your own business model. And for those who are ambitious, but excel working under a management team, consider working for an established gym or private fitness studio.
It's also important to explore the type of role you would like to fill. Do you envision yourself working one-on-one with a client, or are you more interested in teaching an entire class? Before you consider how you're going to get there, it's important to establish your goals and objectives. In other words, what career would best fit your needs and complement your personality? With dozens of opportunities available, you could potentially work as a strength and conditioning specialist, post-rehab specialist or Pilates instructor—and that's just scratching at the surface.
Certification programs and continuing education courses
Once you have dialed down your specialty, it's time to get certified. But now the question isn't "what?" It's "where?" There are dozens of in-depth certification programs and continuing-education courses available in-person and at your fingertips online. When it comes time to select a certification program, it's important to have your goals and objectives in mind. This will help you focus more closely on courses that are aligned with your interests and where you want to be once you become certified. Finally, take the time to find out how much the program will cost and if you must complete any prerequisites before you can receive your certificate. In many cases, you will only be required to be of a certain age. However, it's still important that you research your options thoroughly before making any serious commitments.
What it takes to be successful
In order to be successful in any career you must be willing to give it your all, build your skills and boost your credibility. And remember, your education never stops at your certification because the industry is always evolving and new trends are always surfacing. In order to be successful, you must be at the forefront of the market to stay informed and knowledgeable for your clients. This will also help you to become open to new possibilities. Have you always dreamed of writing for a fitness magazine or lifestyle blog? With the right expertise, you're that much closer to fulfilling that dream.