You likely didn't jump into the health and fitness business expecting to diversify your training through marketing tools and techniques. Chances are, you started your career because you were, and still are, passionate about leading a healthy lifestyle and inspiring others to do the same.
While your passion and your methods are certainly essential to the success of your business, you must know how to sell yourself to a wide audience if you want your business to be successful and profitable. Because let's face it, you simply can't build a sustainable business without bringing in revenue, right? With these five strategies, you can take your personal-training venture in the right direction.
Five personal training advertising tips to make your business profitable and successful in the long-term
1. Gain a better understanding of your target audience
Do you know if your strategy is resonating with your audience, aka your clients? If you're having a difficult time booking clients or retaining them, then you may need to reevaluate your strategy. Don't assume you know what your clients and prospective clients are looking for. Instead, ask them personally. When you have a better understanding of their interests, goals, objectives, etc. you can better target your training methods and ultimately grow your clientele. Additionally, with a solid understanding of your prospective clients, you can better tailor your marketing materials, such as a website, content and brochures, which we will expand on more in this post.
2. Build a strong Web presence
Your digital brochure, aka your website, is likely going to be one of the first things your prospective clients stumble across when they're looking for a personal trainer. It's your first time to really sell yourself and your training methods—so make it count. Use what you learned from researching your existing and prospective clients to give them exactly what they're looking for, such as educational content and interactive videos, as well as before and after photos of clients who have trained with you.
3. Create remarkable content
While creating content has been a staple for marketers for years now, it's now gaining momentum in a variety of other spaces, including the health and fitness industry. Creating content for your clients, and the potential prospects you would like to see sign up for your sessions will help you gain visibility on your website.
Blogging is not only an effective way to attract new business overtime, but also a free way to market yourself. If your clients have any questions regarding a topic, such as pre-workout snacks, you can point them to your blog so they can see how a healthy diet and fitness go hand-in-hand. As you start to ramp up your blogging efforts, focus on positioning yourself as a subject-matter expert by focusing on topics such as industry trends, new health and fitness plans, holistic medicine, and inspiration, among other topics in your area of expertise.
4. Cross-referrals works like a charm
Want to bring in more business at no cost to your advertising budget? Take some time to research the other businesses where you may be able to find your clients, such as a local hair salon. While it sounds relatively simple, cross-referring is a great way to bring in more business and promote the other business at the same time. You can increase awareness through word-of-mouth and build strong professional relationships in your community in the process.
5. Streamline each consultation
The consultation can be just as important as the physical aspect of training. And it's a lot like a first impression: You'll meet your new client—or someone who may still need some convincing—and you will need to prove that you're dedicated to meeting his or her goals. It's also an opportunity to gauge his or her level of interest and commitment, ultimately determining if this is a right fit on both sides of the equation.
For more on creating a successful business and strong relationships with your clients, download our free Client Business Forms, and start gaining better understanding of your clients' needs and performance levels.