For many personal trainers, they didn't jump into the business expecting to manage their business finances and diversify their methods through marketing tools and techniques. Chances are, you started your career in personal training because you are passionate about leading a healthy and active lifestyle and inspiring others to do the same. That being said, while your passion and dedication is important to your success, your business must be profitable in order for you to live your dream. And what better way to do that than to expand your reach and attract new clients?
How to Sell Personal Training & Attract New Clients
Start By Defining Your Personal Budget
First things first, you want to determine what you can afford when it comes to marketing your personal training business. While business cards, brochures and a solid website are great methods to tell your prospective clients about your philosophy, method of training and your history of training, good marketing doesn't have to require a hefty budget. If you aren't currently generating enough revenue to invest in high-level marketing, look for free ways you can promote your business yourself, like: offering a free consultation or private session.
Start Blogging for Your Business
Blogging for your personal training business is not only a completely free way to market yourself, but it may help you attract new business overtime. As you start to ramp up your blogging efforts, focus on positioning yourself as a subject matter expert by focusing on topics such as industry trends, new health and fitness plans, holistic medicine, and inspiration, among other topics in your area of expertise.
Engage with Potential Clients on Social Media
With Twitter, Facebook, Instagram, LinkedIn, YouTube and Pinterest at your fingertips, you have virtually no limits when it comes to turning your expertise into a social media post. That being said, don't focus on targeting everyone on every platform; focusing on too many platforms at once will be challenging, especially if you have limited time to dedicate to marketing yourself through social.
Experiment with different social media channels to determine what works best for you and reaches your target audience. You can also start by asking your existing clients where they are actively spending their time or other professionals in the industry. This will help you to determine where you should focus your time, especially if there is a potential void that you can fill.
Not sure if you will have enough time to go social? The best part about social media is that you can set aside thirty minutes a week to develop your posts and then schedule them for the entire week. Using a tool such as Hootsuite to manage and monitor your social outreach will enable you to get more done in less time.
Utilize Your Local Resources
The U.S. Chamber of Commerce currently represents more than 3 million businesses across the nation; why not promote your business through an organization, like the Chamber of Commerce? Register your business with local directories such as Yellow Pages, Google Places and your local news provider. Directories not only offer a good place to market your business, they are also valuable resources for small to leading business owners. The Chamber of Commerce, for example, is dedicated to fostering a community in which you can partner with business experts and ultimately grow your business.
Another way to get your business some recognition is to feature your business on Groupon, LivingSocial Inc, or another deal-of-the-day website. This will not only get your business into the local spotlight, but it will offer potential clients an opportunity to get in the door with training at a low cost - from there, you can showcase your methods and prove that your business is more than a one-stop shop.
Successful personal trainers aren't born overnight, but with some dedication and time spent towards marketing your business, you'll be profitable in no time!