AFPA Health and Fitness Blog

Media coverage is one of the fastest ways to position yourself as a health and wellness expert and reach a broader audience with your message. However, with so many stories competing for limited air time, you may be unsure how to cut through the noise to even get the chance to pitch your idea. The […]

If you’re a nutritionist, health coach, personal trainer, or other health and wellness professional looking to establish your own business, you definitely need to focus on setting up an online presence for yourself.

Facebook Live allows users to broadcast real-time video to users of the Facebook platform via a computer or smartphone camera. Since it was launched in 2016, the viewer count has skyrocketed to over two billion viewers worldwide. It’s no secret that video is one of the most effective marketing tools when it comes to grabbing […]

It happens every year. January rolls around and everyone wants to lose a few pounds, work on feeling healthier, and attempt to be more energized in their day-to-day lives.

In this connected age, any business needs an online presence. It is important to share your personal experiences with fitness training and your overall knowledge of health, fitness, and nutrition with your audience and potential clients.

  Having a digital presence and providing valuable content isn’t enough anymore when it comes to reaching audiences as a nutrition coach. Word-of-mouth marketing works, but might plateau or roller-coaster.  The best way to keep a steady lead generation and more regular business is set a marketing plan in place. Follow these steps to build […]

Having a digital presence and providing valuable content isn’t optional anymore for nutrition coaches. Word-of-mouth marketing does work but might plateau or rollercoaster. Have a strategy and a plan in place to keep a steady lead generation and more regular business. Follow these steps to build your Nutrition Coaching content strategy plan:

Whether you’re the owner of a successful health business or a beginner solo entrepreneur, having revenue goals is a crucial step many people overlook. Goals give direction to effort, keep you motivated, and help you maintain your success. They encourage the steady and consistent growth of your business.

We’ve mentioned before that your website functions as the digital waiting room for your nutrition coaching business. Following that analogy, your business name is the front door. Before your potential clients enter the waiting room to get more acquainted, your business name greets them and tells them who you are, what you do, and how […]

Let’s face it, there is so much to juggle as a fitness coach. From communicating with clients and developing programs to advertising and growing your business’s reach – it can be a lot. Adding video to your marketing strategy on top of that may seem overwhelming, especially if it’s not a medium you’re used to […]