AFPA Health and Fitness Blog

Health professionals tend to have strong opinions when it comes to the role of supplements in the overall health and wellness of their patients and clients. Some see supplements as an ally to achieving health and fitness goals, while others feel that we should focus solely on diet and exercise before thinking of integrating supplements […]

According to 59 percent of consumers, marketing emails have a significant influence on their purchasing decisions. If you’re not using email marketing to generate leads for your personal training or health coaching business, you could be missing out on a lot of potential growth opportunities.

If you’re a personal trainer, health coach, or a nutritionist, the key to growing your business is motivating your leads and customers. Text messages can help you motivate your customers while growing your business. 

Are you having a hard time attracting clients or filling up your fitness classes? 

Did you know that 91 percent of young consumers say they trust online reviews? Did you know that the same is true for 79 percent of consumers aged 35–54 and 61 percent of consumers over the age of 55?

Experts estimate that by the year 2023, over 333 billion emails will be sent every day. 

Naming your business is a big decision. Your services and expertise are critical to the success of your business, but so is the brand you build around them — and it all starts with a name. You want your business name to resonate with your audience and stand out from the competition. Most successful accredited […]

Every business owner knows that negative reviews are inevitable. You might provide the most exceptional service experience or product in the world, but you still won’t make everyone happy. As much as it stings to see harsh words about your business in print, it’s bound to happen at some point. The key is in how […]

Media coverage is one of the fastest ways to position yourself as a health and wellness expert and reach a broader audience with your message. However, with so many stories competing for limited air time, you may be unsure how to cut through the noise to even get the chance to pitch your idea. The […]

If you’re a nutritionist, health coach, personal trainer, or other health and wellness professional looking to establish your own business, you definitely need to focus on setting up an online presence for yourself.