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How to Start a Personal-Training Business

So you’re eager to start your personal-training business? Before you jump into anything, it’s important to decide what you would like to accomplish with your certification. Whether you’re looking to make a difference in other people’s lives, or you’re just eager to transition your healthy lifestyle into a career, it’s important that you establish clear goals and objectives for pursuing your business venture

Want to know how to start a personal-training business? Start by investing in your education.

Obtaining your professional certification requires time and dedication to the program. First things first, which certification is right for you? With a number of certification programs and continuing-education courses available, you will have the opportunity to gain a high level of competency in the health, fitness and wellness profession. When it comes time to select a certification program, it’s important to have your goals and objectives in mind. This will help you focus more closely on courses that are aligned with your interests and where you want to be once you become certified.


Jumpstarting your career and growing your business

Once you have successfully received your certification, it’s time to get out there and market yourself! At this point in the process you have put a lot of hard work into your certification, so it’s important to take the time to create a well-crafted resume and put your name out there. Just like any other profession, preparing a resume that highlights your objectives, experience and education is essential to landing a well-respected job. 

When it comes time to distribute your resume, it’s important to do it face-to-face so you can introduce yourself personally at local gyms. Since many people will associate your personality and passion with how well you will do at their establishment, this is your opportunity to prove that you would make a great addition to the team. 

One of the best ways to establish yourself and sell yourself to a wide audience is to build your Web presence. With free social-media platforms at your fingertips, you have virtually no limits when it comes to turning your expertise into a social-media post. That being said, don’t focus on targeting everyone on every platform; focusing on too many platforms at once will be challenging, especially if you have limited time to dedicate to marketing yourself through social. 


How to make your business a success

The important thing to remember is that education never stops at the certification. Be aware of your clients’ interests and stay informed with professional journals and online publications. Next, look for ways to make your clients’ work ethic last longer than the hour or two that you’re scheduled together. Assign your client homework and have him or her stick to a routine on your off days together, that way your client will stay focused and motivated all week long. 

If you’re passionate about the health and fitness industry, lead a healthy lifestyle and are looking to inspire others to adopt a similar lifestyle, then this career is right for you! For more on starting your business venture, check out our e-book!


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