As a personal trainer, you’re probably finding yourself struggling to attract and retain your clients in an attempt to maintain a relatively steady cash flow. If you’re offering 10- and 20-pack sessions to your clients, then you’re probably wasting precious time. If you’re not using the right strategy, then you’re missing out on many opportunities that could bring more money.
If you want to increase your earning potential, then here are some great actionable tips to get you started.
Increase your earning potential as a Personal Trainer with these top money making ideas
Sell Membership Models
Most of the time, 10- and 20-pack sessions aren’t bringing enough money. Why? Because you have to chase down money every month, and you’re essentially selling the same products over and over again. Implement a membership model instead. You can offer different memberships for different lengths (e.g. 15 days, 1 month and 3 months), and set up client payment through electronic funds transfer and auto-debit for an agreed term. This will help you get a steadier cash flow, not to mention that you will never deal with missed sessions due to cancellations.
Offer In-Home Personal Training
Training in the gym may be good, but did you know that personal trainers who offer in-home training earn more? You can double or triple your earning potential just by training your clients in the comfort and privacy of their own homes. At the same time, in-home training means your clientele is willing to pay a little more money than they would pay a gym. And since you won’t have to share a percentage of your earnings with a gym your earnings will increase substantially. You can set your own prices, and keep your clients satisfied by providing personal training plans and routines that will help them achieve their goals.
Host Boot Camps
Let’s face it: not everyone can afford paying for one-on-one training. That’s why hosting boot camps can help: you can organize them at a park at no additional cost to you, and they can bring quick cash on a regular basis. However, keep in mind that boot camps should be offered at a group rate, which is usually a small percentage (e.g. 15% or 30%) of a single personal training session. Make sure to ask for payment upfront to avoid chasing down payment for services rendered.
If you’re going to host boot camps in an indoor facility, it’s important to make sure that you bring in more money than you spend, as you will probably have to pay to rent the space, not to mention having to bring additional equipment as required.
Provide Personalized Workouts and Meal Plans
There’s no one-size-fits-all meal plan or workout. Some people may be able to lose weight by simply changing their diet habits; others may have to engage in daily exercise to burn the extra fat. Consider providing workout and meal plans that have been tailored to your clients’ unique needs and fitness goals.
If you’re a certified nutritionist, you can charge your clients for nutrition consultations and personalized nutrition plans. This is a great way to boost your clientele and increase your earning potential, as many clients look for a meal plan only, or already have one and would like a workout plan that works for them.
Create Online Workout Subscriptions
In today’s modern era of information technology, more and more users are looking for products and services online – including workout subscriptions. Many people want to work out at home, so they’ll look for efficient workouts that bring results. Create workout subscriptions that give them access to daily workouts.
However, it’s important to remember that it won’t be enough to create these subscriptions – you have to build your clientele’s trust and cultivate your niche first, otherwise the subscriptions won’t bring in cash.