AFPA Fitness, Trainer, Nutrition & Wellness News this week addresses ways to reboot your fitness resolutions, AFPA conference updates, workout apps, weight gain and stress, how to turn your smart phone into a fitness tracker and so much more. Check it out!
6 real ways to reboot your fitness resolutions Glamour
If you made a health or fitness resolution for 2014 and have already found it falling by the wayside — well, lots of us have found the same. Not to sound depressing, but 92 percent of resolutions are, apparently, given the old heave-ho by around January 20. Why? "Without a plan and a coach, people throw lofty goals into space," says Cedric Bryant, chief science officer for the American Council on Exercise. But it's far from too late to get back on track. So, if you need a little bit of a reboot for those resolutions, these tips from ACE just might help.
Work out more, pay less: 1 app wants to change gym culture ABC News
A new fitness app, website and workout service aims to upend gym habits by charging users less the more they workout. Called Fitmob, the fitness service eschews the normal gym model and instead connects users directly with fitness trainers for classes. The trainers put together the class and find a workout space through Fitmob, which has researched venues that rent by the hour.
Unraveling any weight-gain links to stress, cortisol Los Angeles Times
Here's some not especially breaking news: Lots of Americans are over-stressed, and lots of those very same Americans also are overweight. Surely, it would appear, stress must be one of the most fattening things outside of a KFC Double Down sandwich. Over the years, the weight-loss industry has tried to cash in on the connection between stress and weight with a variety of miracle slimming pills. Regardless of some misleading claims, the message still is clear: Control your cortisol, control your weight. Simple as that, except it's not even remotely that simple, says Susan Fried, professor of medicine at Boston University School of Medicine and director of the Boston Nutrition and Obesity Research Center.
Turn your smartphone into the ultimate fitness tracker Wired
Sure, you can shell out between $100-150 for standalone fitness trackers — but chances are, you already carry around an even more powerful tracker: your smartphone. These sensor-packed rectangles may be bigger than your average wrist-worn alternative, but they have all the same capabilities. All you need are the right apps to unlock your phone's fitness-tracking potential.
Design psychology Health Club Management
Influences from within and outside the fitness sector — from brands, such as Apple to TV programs, such as Grand Designs — mean consumers now are more design-conscious than before. Expectations of a health club or leisure center now are much higher than they were 20 years ago — and a utilitarian approach is no longer enough. Even in the public sector, people now expect a private sector feel — even if they're not prepared to pay the price.
What can your business learn from Richard Sherman's social media boom? By Julie Bernhard
Regardless of your sports affiliation, Seattle Seahawks cornerback Richard Sherman was the man of the hour Sunday night. The game-winning interception Sherman tipped to Malcolm Smith sent the Seahawks to the Super Bowl. Immediately following the final whistle, every Facebook, Vine and Twitter feed dropped mentions of the Seahawks cornerback — and it wasn't because of his moves. In a postgame interview, Sherman let the world know why no one puts Richard in the corner. While taunting your opponent is not necessarily the classiest way to gain household notoriety, small businesses and brands can take a page out of his marketing playbook.