You may define a successful personal trainer as getting or achieving wealth, respect, or fame, and/or getting the correct or desired result of an attempt. Whatever your personal definition, below we have provided 7 simple keys to help you be a successful personal trainer by any standard.
1. Create A Unique Selling Proposition
What does this mean? It means you distinguish yourself and your service by advertising why a potential personal training client should choose you over any and all of your competitors. This is of absolute key importance to your marketing efforts and success during your personal training career.
2. Teach Your Clients
Teach your clients why they are doing the things you are asking them to. If they know the “why” behind the “how” they are more likely to elicit the behavior change that is necessary in the long run, to achieve the desired outcome. Positive outcome for the client means more referrals for the trainer.
3. Provide Individual Solutions
Keep in mind that what is good for one is not necessarily good for all. Each client is unique with regards to abilities, limitations and goals; and your programs and solutions should be unique for each one of them as well. Tailor your programs to fit each unique person.
4. Provide Positive Reinforcement & Feedback
To keep your clients coming back for more, encouragement and motivational speak is a must. A comparison chart of performance overtime can be a great visual motivational tool. Track progress consistently to show milestones. Small rewards and notations of encouragement will do wonders!
5. Follow up
Following up with clients holds them accountable and motivates them to keep up the good work, knowing that you are there supporting them. A simple phone call or e-mail between sessions is enough.
6. Keep Learning
Successful Personal Trainer are consistently and constantly learning the latest and greatest training techniques or reading the most recent fitness, health and nutrition research. They are taking the time to invest in their professional future and stay ahead of the pack.
7. Satisfied Clients Mean Everything
Elite personal trainers make it their mission to deliver the results to each and every client. If your clients are not satisfied with where they are headed or where they are going under your supervision with your program, it is up to the trainer to make the adjustments, deliver the goods and then some! Happy satisfied clients will do more than you know!