You likely didn't jump into the health and fitness business expecting to diversify your training through marketing tools and techniques. Chances are, you started your career because you were, and still are, passionate about leading a healthy lifestyle and inspiring others to do the same.
While your passion and your methods are certainly essential to the success of your business, you must know how to sell yourself to a wide audience if you want your business to be successful and profitable. Because let's face it, you simply can't build a sustainable business without bringing in revenue, right? With these five strategies, you can take your personal-training venture in the right direction.