5 Creative Personal Training Advertising Strategies

    You likely didn't jump into the health and fitness business expecting to diversify your training through marketing tools and techniques. Chances are, you started your career because you were, and still are, passionate about leading a healthy lifestyle and inspiring others to do the same.

    While your passion and your methods are certainly essential to the success of your business, you must know how to sell yourself to a wide audience if you want your business to be successful and profitable. Because let's face it, you simply can't build a sustainable business without bringing in revenue, right? With these five strategies, you can take your personal-training venture in the right direction.

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    The Raw Truth About the Raw Foods Diet

    As you may already know, a well-balanced diet is instrumental for achieving short- and long-term health and fitness goals. But when it comes to shifting your diet and lifestyle, which one is right for you? When we consider adjusting our lifestyles, whether this involves buying local or going vegan, the move is ultimately initiated in order to make a positive change, right? The bottom line is, however, you need a lifestyle that is going to give you the fuel you need around the clock. Much of the attention we see today is on the consumption of eating more raw fruits and vegetables, aka the raw food diet. The question is: Is this lifestyle as healthy as experts claim?

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    Holistic Health Careers Are on the Rise

    With the stability of today's health and wellness trends, it's clear that a healthy lifestyle is becoming an essential piece to our evolving culture. The question is, what does this mean for aspiring health and wellness professionals? The answer is simple: With the innovative nature of the industry, coupled with a growing market opportunity, we can only expect the demand for holistic health professionals to grow.

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    In a Fitness Rut? Check Out These 5 New Fitness Trends!

    Back in December, we took a look at some of the trends we were confident would take off in 2015. Now that we're almost half way through—yes, really—we want to check in on your resolutions and make sure you're also keeping your clients' routines fresh and effective for the spring and summer seasons. And if you were off to a great start this year, but you have fallen into a fitness rut, don't worry. It happens to everyone. We have just the thing to bring a little excitement back to each workout.

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    Is Cycling a Smarter Alternative to the Gym

    As the discussion of the importance of exercise continues, many people are looking for different ways to achieve their health goals. The important thing to keep in mind is that exercise helps you feel great, reduces your risk of certain diseases like heart disease and cancer, and also helps boost your mood and to ward off depression. Many people think that going to the gym is the best way to stay healthy and fit, but that’s not necessarily the case. There are a lot of activities that you can do outside of the gym to meet your healthy lifestyle goals. One of those activities is cycling. Do you know how to ride a bike? If so, you might be pleased to hear about some of the positive ways in which cycling can impact your health.

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    5 Blogs that Promote Healthy Food Habits

    When it comes to eating healthy and finding the motivation to hit the gym, nothing is more motivating than a visual. And fortunately, in today's age of technology, taking the initiative to squeeze in a workout or whip up a healthy dish is coming much more naturally—especially now that Instagram is making headlines for driving healthy habits. And beyond social-networking accounts, there's blogging. Some of the household names, such as Deliciously Ella and Minimalist Baker are so ubiquitous that they're frequently mentioned in national publications and seem to be popping up everywhere on our social-media accounts. 

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    Social Media Effects on Health

    Whether the likes of InstagramPinterest and famous bloggers make regular appearances in your lifestyle, there's certainly no denying that social media has an impact on our mental and physical health. 

    "The intriguing new science of social networks is demonstrating how personal interconnections can affect our health," writes Anthony Komaroff, M.D., the executive editor of Harvard Health Letter. "Ideas and habits that influence health for better or for worse can spread through social networks in much the same way that germs spread through communities. In social networks, though, transmission can happen even though the people may be hundreds of miles apart." In simpler terms, networkers may be making an unhealthy connection between what they stumble across on the Internet and their own reality. People may assume, for example, that because it's on Instagram it's not airbrushed, so it must be real, right? Not exactly. 

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    Promoting a Holistic Approach to Health

    Spring is finally in the air, and if you haven't already started looking for ways to detoxify and cleanse every aspect of your life, there's no better time than the present. Why not use the start of a new season as an opportunity to help your clients embrace a healthy lifestyle change? If you're not already putting an emphasis on a holistic approach to health, we have a few tips to make advocating for preventative care a much easier task—for everyone involved. 

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    5 Essential Items to Enhance Your Gym Experience

    Having a good workout routine is a key part to staying healthy and losing weight. Having the right gym items is important to making sure your workout is as effective as possible. Here’s a list of the 5 essential gym bag items that are must-haves if you want to enhance your gym experience.


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    Further Your Career with Advanced Personal Training Education

    One of the most simple, yet overlooked, options for career advancement is to ask your current employer if there is opportunity for growth, or if you can take on more challenges. While it may be intimidating to approach your manager with a career question, especially if you're unsure what his or her response may be, these direct questions will help you to identify potential growth in your career and may even lead to a promotion. In the event that your current employer isn't currently offering an opportunity for advancement, you do have many other options. This may mean acquiring an advanced certification, such as the master personal trainer certification, or expanding your reach and teaching a Pilates or yoga class when you aren't training your clients in the gym.

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