AFPA Health and Fitness Blog

There are over 100,000 health coaches currently working in the United States and over 200,000 personal trainers.

Naming your business is a big decision. Your services and expertise are critical to the success of your business, but so is the brand you build around them — and it all starts with a name. You want your business name to resonate with your audience and stand out from the competition.

Every business owner knows that negative reviews are inevitable. You might provide the most exceptional service experience or product in the world, but you still won’t make everyone happy. As much as it stings to see harsh words about your business in print, it’s bound to happen at some point. The key is in how you respond to it and learn from it.

As a professional, you want to provide the best service available. You’ve worked hard to develop the skills which allow you to give your clients the best advice and guidance available.

Editor's Note: This post was originally published January 2019 and has recently been updated and revised for accuracy and comprehensiveness.

Whether you’ve just started your journey to becoming a personal trainer or have been a certified personal fitness trainer for a while, looking for the best ways to communicate with your clients is essential. And, with the recent growth in the development of apps and software, it’s an absolute necessity to start using technology in order to take your personal training business to the next level.

In this connected age, any business needs an online presence. It is important to share your personal experiences with fitness training and your overall knowledge of health, fitness, and nutrition with your audience and potential clients.

Osteoporosis is the most common chronic metabolic bone disease and it often goes undiagnosed and undetected until you unexpectedly fracture a bone. The disease affects men and women and its occurrence is rising. The costs of preventing or not treating osteoporosis are high. Patients often experience extreme complications after one year of major fractures as a result of osteoporosis. 

Email marketing is one of the most effective ways to market your health services online. 

But with the rise in social media, many health coaches and personal trainers have shifted their online marketing efforts away from this sales channel under the assumption that email marketing is a waste of time. 

Most budding coaches in the health industry enter the field for the freedom to live on their own terms without the stress that comes with a traditional nine-to-five job. 

Social media isn’t really optional for fitness coaches anymore—it’s essential. When potential clients are searching for a fitness coach to help them reach their goals, Facebook and Instagram are often the first places they look.

When you get only one shot at a great first impression, you’ve got to get it right. Luckily, with just a few small tweaks, your social media presence can be a natural extension of yourself and an enjoyable way to inspire and engage with other fitness trainers, friends, and potential clients.