Thinking About Becoming a Personal Trainer? Read This First

By Mark Occhipinti, Ph.D. | Sep 27, 2017 8:00 AM

When Idaho resident Katie Hug reached 270 pounds, becoming a personal trainer wasn’t on her mind.

She was taking a long list of medications. She felt tired and hungry most of the time. And in between chasing three little kids around, she ate...a lot. It was her way of dealing with anxiety, stress, and depression.

Read More >

How to Become a Personal Trainer Online: Follow These Steps

By John D. Binford, B.S. | Aug 16, 2017 8:00 AM

When Dave Smith decided he wanted to learn how to become a personal trainer, he earned a fitness certification and started training clients in the gym.

It was a great way to get started. But he wanted more control over his schedule, more time to spend with his family, a way to earn more money, and ultimately to help more people achieve their health and fitness goals.

Read More >

Growing an Email List: Tips for Certified Personal Trainers

By John D. Binford, B.S. | Jul 26, 2017 8:00 AM

You’re an expert at helping people build muscle, lose weight, run faster, and get in the best shape possible. That’s what certified personal trainers do best.

Read More >

5 Tools to Make Your Job as a Certified Personal Trainer Easier

By John D. Binford, B.S. | Jun 28, 2017 8:00 AM

Train clients. Get results. That’s your main objective when you’re a certified personal trainer. Nevertheless, being a personal trainer involves much more work than what your clients see in the gym. You’ve got to manage your schedule, develop programs, bill clients for training sessions, run marketing campaigns, and keep clients motivated to help them achieve their goals.

Read More >

4 Ways to Build Trust with Clients as a Certified Personal Trainer

By Amy Occhipinti, M.S. | Jun 14, 2017 8:00 AM

Having a killer marketing strategy is important for turning leads into prospects, but what turns potential clients into long-term ones? Trust.

Read More >

How to Land Your First Personal Training Client

By John D. Binford, B.S. | May 24, 2017 8:00 AM

Everybody starts somewhere. After you’ve done all the work to earn your personal training certification, you have the knowledge and skills to help people lose weight, build muscle, train for a race, or get in shape. But before you can put your skills to work, you need to find your first client.

Read More >

5 Tips for Effective Goal-Setting with Your Personal Training Clients

By Amy Occhipinti, M.S. | May 17, 2017 8:00 AM

Personal trainers bring a wealth of knowledge to every client interaction, from conveying proper form to emphasizing injury prevention to relaying the latest fitness techniques. One of the best skills they offer, though, is the ability to help clients set meaningful, realistic goals that help them see progress during every step of a fitness journey.

Read More >

The Quick Guide to Using Instagram to Grow Your Personal Trainer Business

By Claire Riley, B.S. | May 3, 2017 8:00 AM

When considering which social media platform deserves your main effort, it’s tough to beat Instagram. In December, the site reported it had 600 million users and is adding about 15 million new users every month. Although only a tiny slice of those might be sales leads for your personal trainer business, that share is enough to guarantee sustainable success for your company.

Read More >

How to Nail the Initial Consultation with a New Personal Training Client

By Mark J. Occhipinti, Ph.D. | Apr 12, 2017 8:00 AM

You check your watch. It’s almost 9 a.m. You have a prospective client coming to the gym or your personal training studio for an initial consultation. You check your watch again. You play out the initial consultation process in your head and wonder how it’s going to go. Sound familiar?

Read More >

Top 5 Social Media Platforms for Personal Trainers

By Claire Riley, B.S. | Apr 5, 2017 8:00 AM

A lot has changed since the days of picking up a few extra clients a month by hanging your business card or flyer up at the gym. Member referrals, word of mouth, and maybe a little bit of traditional advertising helped keep your personal training business booked with clients. Those methods still work, and referrals that come your way from clients you’ve helped achieve health and fitness goals are still the best source of business.

Read More >
COMMENTS