Thinking About Becoming a Personal Trainer? Read This First

By Mark Occhipinti, Ph.D. | Sep 27, 2017 8:00 AM

When Idaho resident Katie Hug reached 270 pounds, becoming a personal trainer wasn’t on her mind.

She was taking a long list of medications. She felt tired and hungry most of the time. And in between chasing three little kids around, she ate...a lot. It was her way of dealing with anxiety, stress, and depression.

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How to Become a Personal Trainer Online: Follow These Steps

By John D. Binford, B.S. | Aug 16, 2017 8:00 AM

When Dave Smith decided he wanted to learn how to become a personal trainer, he earned a fitness certification and started training clients in the gym.

It was a great way to get started. But he wanted more control over his schedule, more time to spend with his family, a way to earn more money, and ultimately to help more people achieve their health and fitness goals.

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Growing an Email List: Tips for Certified Personal Trainers

By John D. Binford, B.S. | Jul 26, 2017 8:00 AM

You’re an expert at helping people build muscle, lose weight, run faster, and get in the best shape possible. That’s what certified personal trainers do best.

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5 Best Personal Trainer Books to Round Out Your Career

By Daniel E. Lofaso | Jul 21, 2017 9:00 AM

 Taking the fast road to being a knowledgeable and successful personal trainer is not as hard as you may think. A trick that the most well-known trainers have adopted is quite simple. It’s reading.  Reading books – exhaustive, highly researched information on specific topics – can help you quickly get intimate knowledge with topics you may know little about or that were never required in your personal trainer certification course.

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5 Tools to Make Your Job as a Certified Personal Trainer Easier

By John D. Binford, B.S. | Jun 28, 2017 8:00 AM

Train clients. Get results. That’s your main objective when you’re a certified personal trainer. Nevertheless, being a personal trainer involves much more work than what your clients see in the gym. You’ve got to manage your schedule, develop programs, bill clients for training sessions, run marketing campaigns, and keep clients motivated to help them achieve their goals.

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4 Ways to Build Trust with Clients as a Certified Personal Trainer

By Amy Occhipinti, M.S. | Jun 14, 2017 8:00 AM

Having a killer marketing strategy is important for turning leads into prospects, but what turns potential clients into long-term ones? Trust.

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How to Land Your First Personal Training Client

By John D. Binford, B.S. | May 24, 2017 8:00 AM

Everybody starts somewhere. After you’ve done all the work to earn your personal training certification, you have the knowledge and skills to help people lose weight, build muscle, train for a race, or get in shape. But before you can put your skills to work, you need to find your first client.

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The Quick Guide to Using Instagram to Grow Your Personal Trainer Business

By Claire Riley, B.S. | May 3, 2017 8:00 AM

When considering which social media platform deserves your main effort, it’s tough to beat Instagram. In December, the site reported it had 600 million users and is adding about 15 million new users every month. Although only a tiny slice of those might be sales leads for your personal trainer business, that share is enough to guarantee sustainable success for your company.

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A Career in Fitness: Personal Training Statistics & Facts

By Amy Occhipinti, M.S. | Mar 15, 2017 8:00 AM

If you've been considering a career as a fitness trainer, now is the time to get started. People are more interested than ever in taking charge of their health, and that’s causing a continued boom in personal training.

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What Skills Do You Need to Become a Certified Personal Trainer?

By Amy Occhipinti, M.S. | Mar 7, 2017 8:00 AM


Personal trainers are often their own greatest assets, advertisements and selling points. But why? Is it because of their approach and technique? Or is it because they exemplify the standards of health and fitness through proper nutrition and training? Perhaps it's a combination of all of the above.

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