AFPA Health and Fitness Blog

Did you know that 91 percent of young consumers say they trust online reviews? Did you know that the same is true for 79 percent of consumers aged 35–54 and 61 percent of consumers over the age of 55?

Experts estimate that by the year 2023, over 333 billion emails will be sent every day. 

These days, email marketing is invaluable in connecting with potential and current clients. Whether you’re a personal trainer, health coach, or nutritionist, keeping in touch with prospective and ongoing customers is one of the best ways to show them you care, stay fresh in their memory, and start or continue receiving their business.

In this connected age, any business needs an online presence. It is important to share your personal experiences with fitness training and your overall knowledge of health, fitness, and nutrition with your audience and potential clients.

Having a digital presence and providing valuable content isn’t enough anymore when it comes to reaching audiences as a nutrition coach. Word-of-mouth marketing works, but might plateau or roller-coaster.  The best way to keep a steady lead generation and more regular business is set a marketing plan in place. Follow these steps to build your nutrition coaching content strategy:

Although email marketing yields higher sales conversion rates, social media still plays an integral role in both your sales funnel and your brand presence as a nutritional professional. The great news is that you do not have to stress about finding content. We have you all set here with ten different types of posts you can use to help build your nutrition brand. 

Email marketing is a wildly successful channel that still reigns supreme. You might think that social media tops the list of most effective sales channels, but it’s actually email that gets the job done.

Having a digital presence and providing valuable content isn’t optional anymore for nutrition coaches. Word-of-mouth marketing does work but might plateau or rollercoaster. Have a strategy and a plan in place to keep a steady lead generation and more regular business. Follow these steps to build your Nutrition Coaching content strategy plan:

What made you want to become a fitness and nutrition professional? It probably wasn’t your excitement about marketing your business. But to be a successful business owner and help your clients reach their goals, you need clients. In this article, we help you learn how to craft marketing messages that feel and sound like you so you can attract your ideal clients. 

Starting your own business as a nutritional professional is exciting. You get to set your own hours and help your clients make lasting positive changes in their health. You are also doing it solo, which can make drumming up business and networking a bit intimidating.