AFPA Health and Fitness Blog

If you’re in the business of health and fitness, it’s because you live and breathe a healthy lifestyle. Of course, breaking a sweat and helping your clients meet their fitness goals is only a small part of it.

In the sports nutrition market, the biggest heavyweight contender has to be protein powder. In fact, protein powders make up nearly 70 percent of the industry’s $16 billion market.

The thyroid is a butterfly-shaped gland located behind the Adam’s apple. This small gland serves as the body's thermostat because it’s always regulating temperature, hunger, and energy levels. When someone has a thyroid problem, you can understand how this may lead to specific issues.

As a professional, you want to provide the best service available. You’ve worked hard to develop the skills which allow you to give your clients the best advice and guidance available.

It happens every year. January rolls around and everyone wants to lose a few pounds, work on feeling healthier, and attempt to be more energized in their day-to-day lives.

Healthy eating during the holiday season is a common concern for a lot of people, whether they're concerned about weight loss or over all health.  After all, 75 percent of annual weight gain occurs during the holiday season.

Editor's Note: This post was originally published January 2018 and has recently been updated and revised for accuracy and comprehensiveness.

Having a digital presence and providing valuable content isn’t enough anymore when it comes to reaching audiences as a nutrition coach. Word-of-mouth marketing works, but might plateau or roller-coaster.  The best way to keep a steady lead generation and more regular business is set a marketing plan in place. Follow these steps to build your nutrition coaching content strategy:

During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our next featured grad, Amy Lydia Zehren McNally, a certified holistic nutritionist.

Although email marketing yields higher sales conversion rates, social media still plays an integral role in both your sales funnel and your brand presence as a nutritional professional. The great news is that you do not have to stress about finding content. We have you all set here with ten different types of posts you can use to help build your nutrition brand.