AFPA Health and Fitness Blog

The worldwide wellness industry is currently worth over $4.75 trillion. It has a current growth rate of 6.4 percent, and it’s expected to continue growing at that pace for quite some time.

If you’re a personal trainer, health coach, or a nutritionist, the key to growing your business is motivating your leads and customers. Text messages can help you motivate your customers while growing your business. 

Are you having a hard time attracting clients or filling up your fitness classes? 

Did you know that 91 percent of young consumers say they trust online reviews? Did you know that the same is true for 79 percent of consumers aged 35–54 and 61 percent of consumers over the age of 55?

Experts estimate that by the year 2023, over 333 billion emails will be sent every day. 

There are more than 350,000 personal trainers working in the United States and almost 110,000 health coaches. 

As a health and fitness professional, you know it is imperative to offer the highest quality of service possible to your clients. Competition is fierce, and your customers have plenty of choices for where they spend their personal training and health coaching budget.  

There are over 100,000 health coaches currently working in the United States and over 200,000 personal trainers.

These days, email marketing is invaluable in connecting with potential and current clients. Whether you’re a personal trainer, health coach, or nutritionist, keeping in touch with prospective and ongoing customers is one of the best ways to show them you care, stay fresh in their memory, and start or continue receiving their business.

Naming your business is a big decision. Your services and expertise are critical to the success of your business, but so is the brand you build around them — and it all starts with a name. You want your business name to resonate with your audience and stand out from the competition.