AFPA Health and Fitness Blog

Imagine these two all-too-common scenarios.

The health and wellness industry is getting increasingly competitive. Consumers have more choices when it comes to hiring a nutritionist or fitness professional than ever before.

According to 59 percent of consumers, marketing emails have a significant influence on their purchasing decisions. If you’re not using email marketing to generate leads for your personal training or health coaching business, you could be missing out on a lot of potential growth opportunities.

The worldwide wellness industry is currently worth over $4.75 trillion. It has a current growth rate of 6.4 percent, and it’s expected to continue growing at that pace for quite some time.

If you’re a personal trainer, health coach, or a nutritionist, the key to growing your business is motivating your leads and customers. Text messages can help you motivate your customers while growing your business. 

Are you having a hard time attracting clients or filling up your fitness classes? 

Did you know that 91 percent of young consumers say they trust online reviews? Did you know that the same is true for 79 percent of consumers aged 35–54 and 61 percent of consumers over the age of 55?

Experts estimate that by the year 2023, over 333 billion emails will be sent every day. 

There are more than 350,000 personal trainers working in the United States and almost 110,000 health coaches. 

As a health and fitness professional, you know it is imperative to offer the highest quality of service possible to your clients. Competition is fierce, and your customers have plenty of choices for where they spend their personal training and health coaching budget.