An Introduction to Chronic Diseases in the US for Health and Wellness Professionals

    Six in ten people in the United States have a chronic disease. 

    Four in ten people have two or more chronic diseases. 

    Chronic diseases have the potential to affect all dimensions of a person’s health and wellness. 

    Read More

    9 Accounting and Finance Management Tools to Help Your Health and Wellness Business Prepare for Tax Season

    It’s that time of year again! Tax season. And just like every year, we need to do our due diligence and report our earnings to the IRS. 

    Read More

    Simplifying the Complexity of the Effects of Exercise on Immune System Function

    When experts talk about immune health, they are referring to the ability of your immune system to recognize a pathogen, like a bacteria or virus that attacks different cells and systems; build the antibodies; and effectively kill or neutralize the bacteria or virus. 

    Read More

    Stay Connected

    Get access to the latest health and fitness insights, tools and special offers to keep your career moving.

    8 Steps to Creating a Referral Program for Your Health and Wellness Business

    Perhaps one of the most underutilized tools to help grow your business, referral programs capitalize on the fantastic job you’ve done with current and past clients to bring in new ones. 

    Read More

    7 Most Effective Personal Training Cues to Improve Client Movement

    Every sports community has developed a language of its own. Fans, players, coaches, and trainers share phrases and references that are only understood by those who know the sport. 

    Read More

    Define Your Value as a Nutrition & Fitness Coach with the SAVE Marketing Model

    As a coach and an entrepreneur, you have learned about the many facets of running and growing a business. Your marketing strategy is part of your business plan, where you describe how you are going to communicate the value of your coaching business and, ultimately, invite people to engage with you as a client. 

    Read More

    Top 10 Most Useful Articles for Health & Wellness Professionals

    Over the course of 2020, AFPA published over 100 original articles; 10 downloadable e-books and guides; and shared hundreds of summaries of cutting-edge health, nutrition, and fitness research publications through our newsletter and blog. 

    Read More

    7 Ways to Offer Your Coaching Services: Which Is Better?

    Coaching businesses have several options when it comes to ways to offer their services. 

    Read More

    Lessons the Year 2020 Has Taught the Health and Wellness Industry (Part 2)

    2020 has been a year of challenges, pain, and transformation in numerous forms. Most industries have experienced difficult, unprecedented changes and have been obligated to look inward to find ways to adapt to changes and be part of the solution in a time of need. The health and wellness industry is no exception, as the year 2020 leaves us many lessons on which to reflect and take action. 

    Read More

    Client Engagement Is Essential to Personal Training—And Technology Is the Key to Unlocking It

    Scenario: A personal trainer, Cameron, greets her client, Rodney, and leads him through a workout while Rodney’s Apple Watch tracks his heart rate and active calories burned. For the following week, Cameron builds a training plan for Rodney, including a few independent workouts and daily habits, and Rodney completes them. The next week, a scheduling conflict pops up for Rodney when he’s supposed to meet with Cameron, so Cameron reschedules him for a session for the following day. 

    Read More

    Stay Connected

    Get immediate access to AFPA’s most recent health and wellness insights, exclusive offers and groundbreaking tips to help you become the trusted health, fitness or nutrition professional.