5 Post-Pandemic Fitness and Wellness Marketing Considerations

    A Marketing 101 Refresher

    During and after your certification process, it’s imperative to market with excellence! Branding and marketing are how you take your invaluable knowledge and communicate it to clients in need. While it can be a hurdle for some to professionally put themselves out there, it is even more significant to make sure that when you do, it is for a well-meaning and well-informed purpose. While you cannot possibly market perfectly, the following refresher tips will give a solid baseline understanding of why marketing is so vital and how to get started and serves as a framework to later learn of pandemic-specific marketing considerations every wellness and/or fitness expert should enact:

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    4 Ways to Measure Your Client’s Fitness Progress without a Scale 

    Craft individualized workout program, check. Walk your client through every movement to ensure proper lifting form and technique; check.

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    8 Ways Personal Trainers May Design Healthier Post-Pandemic Weight Loss Programs

    An Overview of Weight Loss the “Healthy Way”

    A program targeting weight loss helps clients decrease overall body weight. Further, this bodyweight change ideally and intentionally focuses on losing fat but can also unintentionally consist of protein, muscle, and other bodily substances. 

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    Postnatal Fitness: Exercising After Pregnancy

    The postpartum recovery period comes with its own set of physical changes.

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    10 Tips to Prevent Injury When Designing a Client's Routine

    Client injury. Also synonymous with the word “nightmare” when you’re a certified personal trainer, especially when the said injury is sustained as a direct result of your training program.

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    6 Marketing Dos and Don’ts for Health and Wellness Entrepreneurs 

    Health and wellness entrepreneurs often have mixed feelings about marketing. 

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    What Is Ideal Body Weight and How to Calculate It 

    Ideal body weight, also called lean body weight, is a family of indexes that have been used for almost 150 years. It is used in emergency settings, and its use has been reinforced during the COVID-19 pandemic. 

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    Coach Resource: Prevention and Treatment of Pregnancy-Induced Diastasis Recti

    A woman’s abdomen expands significantly over the course of the 40 weeks of pregnancy—it stretches and widens to make space for a growing baby, the placenta, and the fluids that will nourish and carry the baby to term. 

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    7 Tips for Researching Your Competition and Setting Your Health and Fitness Coaching Rates

    A vital component of effective market research for your health and wellness business is researching your competition. 

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    How Exercise Impacts Anxiety and Depression

    Exercise is generally considered an activity that primarily benefits our physical health. From improving muscle strength, balance, and oxygen flow, there are dozens of fitness-related reasons to stay active throughout your lifetime. 

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