Does your client lead a sedentary lifestyle?
For a while, your client was making great progress toward their fitness goal (be it increasing muscle mass, losing fat, getting stronger, etc.). But suddenly, it all stops. What do you do?
Get access to the latest health and fitness insights, tools and special offers to keep your career moving.
Does your client complain of an ‘overall feeling of collapse and weakness’ in their cores? Is your client getting increasingly self-conscious about their rounded, protruding belly ‘pooch’ – and desperate for your help in getting rid of it?
Motivational interviewing is a powerful tool to support clients in being active leaders of their own health and wellness journey.
Navigating Where Health Coaches Fit into the Equation
Certainly, the pandemic has given rise to many clinical challenges in wellness. From a holistic health coach perspective, it can be hard to separate themes to offer expert support in and themes to relegate to trained clinicians. After compiling several months of community shares, there are group wellness issues that can certainly be mitigated from an integrative approach. Health coaches also productively contribute to aftercare in helping clients to feel comfortable in their healing process.
A Marketing 101 Refresher
During and after your certification process, it’s imperative to market with excellence! Branding and marketing are how you take your invaluable knowledge and communicate it to clients in need. While it can be a hurdle for some to professionally put themselves out there, it is even more significant to make sure that when you do, it is for a well-meaning and well-informed purpose. While you cannot possibly market perfectly, the following refresher tips will give a solid baseline understanding of why marketing is so vital and how to get started and serves as a framework to later learn of pandemic-specific marketing considerations every wellness and/or fitness expert should enact:
Craft individualized workout program, check. Walk your client through every movement to ensure proper lifting form and technique; check.
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