AFPA Health and Fitness Blog

Consumers no longer view “wellness” simply as “improved fitness and nutrition,” but, instead, as a much broader and holistic path—one that encompasses better long-term health management, mental health (specifically, mindfulness), and sleep.

People have a wide range of feelings about 2021 coming to a close and diverse expectations for 2022. 

Your client has high blood pressure. Understandably, they’re worried about the effect physical activity could have on their blood pressure. 

Given that the world has spent the last two years in and out of lockdowns (due to the ongoing COVID-19 pandemic), it’s no surprise to learn that technology is increasingly cementing its place within people’s fitness routines.

“To be honest, I’m afraid of working out in the gym.”

The pandemic has forced the world online. Meetings, lectures, church services, and even lifecycle events—like weddings and funerals—have gone virtual. In fact, for many individuals, a typical day right now could play out entirely in the digital world.

If your client is looking to build muscle faster (naturally, of course), the first thing you’d do is increase their training volume since it’s the key driver to hypertrophy.

When you meet a new client, one of the first things you should look out for is their ability to maintain proper posture.

There’s an art to managing your client’s exercise intensity.

It wasn’t all that long ago when all “wearable fitness technology” meant was a simple pedometer—capable only of measuring an individual’s step count. But now? Technology has advanced so significantly that there are two separate categories of wearables: