10 Common Mistakes Aspiring Health Coaches Make

    Choosing to become a health coach can be an extremely exciting and lucrative career path. New coaches are entering the field every day, and this $2 billion industry shows no signs of slowing down anytime soon.

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    Which Health and Fitness Business Niche is Right for You?

    With the rise in healthy living, the need for personal trainers, health coaches, and nutritionists is greater than ever before. While it’s an exciting time for successful business owners, the tremendous growth of the market also means more competition for entrepreneurs in the space.

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    25 Reasons Now is the Time To Get Started in the Health & Fitness Industry

    If you’ve ever thought about becoming a health or fitness professional, you’re not alone - the U.S. health coaching industry was worth $6.14 billion in 2017, up 15% from 2014. That staggering growth shows no signs of stopping with experts estimating the market to be worth $7.85 billion by 2022, with 121,000 coaches practicing.

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    25 Things You Need to Know About Becoming a Holistic Health Coach

    Taking the leap to become a holistic health coach can seem intimidating—especially if you’re leaving the stability of a 9-5 job.

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    Celebrating 25 Years of AFPA!

    It’s time to celebrate. We’re showing off a brand new look because this year marks our 25th year in business! That’s right. 25 years helping aspiring and leading health professionals grow their careers.

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    5 Jobs You Can Pursue with a Nutrition Consultant Certification

    Editor's Note: This post was originally published August 2016 and has recently been updated and revised for accuracy and comprehensiveness.

    Pursuing a nutrition consultant certification for personal enrichment is hugely valuable, and can help you integrate healthier eating into your fitness and wellness mix. But it's also an opportunity to expand your career in new ways, giving you many options when it comes to providing nutritional counseling.

    When you earn a certification — credentials that highlight your education and knowledge — you'll be in a strong position to choose from a range of jobs. Here are just a few nutrition consultant jobs that you might consider:

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    What are the Responsibilities of a Nutritionist?

    Editor's Note: This post was originally published July 2015 and has recently been updated and revised for accuracy and comprehensiveness.

    As a nutrition consultant, you have a unique opportunity to help your clients develop better eating habits, achieve their weight-loss and fitness goals and ultimately maintain healthy and fulfilling lifestyle changes. "Proper nutrition is essential to healthy living and overall well-being," writes the staff at Livestrong. "A nutritionist can play an important role in your health by evaluating your diet and offering you personalized advice." It's also an opportunity to help inspire others and encourage them to shape a happier and healthier outlook.

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    5 Exciting Careers in Nutrition That Pay Well

    Editor's Note: This post was originally published September 2017 and has recently been updated and revised for accuracy and comprehensiveness.

    When it comes to exciting careers, health and wellness is a fast-growing, future-proofed profession that offers a way to change people’s lives—both clients’ and your own.

    A major part of that momentum is nutrition, especially as people become more interested in improving their health. With seemingly conflicting nutrition news and research, there’s a strong need for professionals who can translate complex information and deliver it in a way that’s meaningful. Best of all, choosing a career in nutrition gives you flexibility when it comes to tailoring your career, because the field has a breadth of opportunity (read our post on how to break Into the health and wellness industry here). Here’s a handful of top choices when looking at careers in nutrition:

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    6 Rewarding Careers in Health and Wellness You Haven't Heard Of

    Editor's Note: This post was originally published July 2017 and has recently been updated and revised for accuracy and comprehensiveness.

    When talking about a job in health and wellness, people are likely to think of yoga instructors, fitness class leaders, personal trainers, and dieticians. After all, personal trainers like Jillian Michaels and Bob Harper from The Biggest Loser or Chris Powell from Extreme Weight Loss capture the attention of millions of people who tune in to see them help clients make amazing transformations. However, there are many different ways to pursue your passion beyond helping others lose weight. Careers in health and wellness don’t have to be limited to personal training or nutrition services.

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    The Benefits of Working With A Holistic Health Coach


    Over half of Americans battle chronic diseases. One in four suffer from multiple chronic conditions that last a year or longer and disrupt daily life. These chronic conditions are driving up health care costs and increasing demand on our health care system; they account for over 80% of hospital admissions, 90% of filled prescriptions, and 75% of physician visits.

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