AFPA Health and Fitness Blog

It’s no secret. When you are confident in your coaching abilities, you inspire a sense of trust in your clients. 

We seek out specialized professionals to carry out specific jobs. Think about hiring contractors for repair work in your home. Whether you hired them for previous jobs, they were referred to you, they are included in your home insurance plan, or you read their online reviews, you generally trust that these specialized professionals are good at what they do and will seek them out for specific services. 

Are you ready to hit the ground running with your health, nutrition, or fitness coaching certification?

In recent years, and especially since the social distancing recommendations and stay-at-home orders made during the COVID-19 pandemic, people have turned to web-based fitness coaching and personal training services to stay on top of their exercise and physical activity routines. 

All health, wellness, and nutrition coaches know the feeling. After months of studying hard to earn your coach’s certification, you finally did it! A big part of you wants to forget the books and the courses for a while and focus on doing what you love—working with clients and growing your business. 

Both recently certified health and wellness coaches and experienced health coaches may find themselves in situations where they feel resistance from a client to change. 

It’s that time of year again! Tax season. And just like every year, we need to do our due diligence and report our earnings to the IRS. 

Perhaps one of the most underutilized tools to help grow your business, referral programs capitalize on the fantastic job you’ve done with current and past clients to bring in new ones. 

As a coach and an entrepreneur, you have learned about the many facets of running and growing a business. Your marketing strategy is part of your business plan, where you describe how you are going to communicate the value of your coaching business and, ultimately, invite people to engage with you as a client. 

Over the course of 2020, AFPA published over 100 original articles; 10 downloadable e-books and guides; and shared hundreds of summaries of cutting-edge health, nutrition, and fitness research publications through our newsletter and blog.