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The Ice Bucket Challenge: ALS & The Media

By Mark J. Occhipinti, Ph.D. | Sep 5, 2014 11:41 AM

While the ice budget challenge is not new, as it has been around in one form or another during 2013-2014 it as gained national attention very recently and is now primarily linked to raising money for greater awareness, and "research" in the area of ALS [Amyotrophic Lateral Sclerosis–commonly referred to as Lou Gehrig's Disease]. There has been criticism from a variety of corners citing the possible dangers of dumping ice-cold water over your head, perhaps leading to a Vagal Nerve response, to taking donations away from other charities.

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