The worldwide wellness industry is currently worth over $4.75 trillion. It has a current growth rate of 6.4 percent, and it’s expected to continue growing at that pace for quite some time.
With the media, countless “medical” websites, and everyone self-diagnosing, there are a million misconceptions out there about nutrition, health, and weight loss.
Media coverage is one of the fastest ways to position yourself as a health and wellness expert and reach a broader audience with your message. However, with so many stories competing for limited air time, you may be unsure how to cut through the noise to even get the chance to pitch your idea. The key is in building the right relationships with the right people and then tailoring a pitch that will resonate with them.
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Email marketing is a wildly successful channel that still reigns supreme. You might think that social media tops the list of most effective sales channels, but it’s actually email that gets the job done.
If you’ve ever thought about becoming a health or fitness professional, you’re not alone - the U.S. health coaching industry was worth $6.14 billion in 2017, up 15% from 2014. That staggering growth shows no signs of stopping with experts estimating the market to be worth $7.85 billion by 2022, with 121,000 coaches practicing.
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