AFPA Health and Fitness Blog

Choosing to become a health coach can be an extremely exciting and lucrative career path. New coaches are entering the field every day, and this $2 billion industry shows no signs of slowing down anytime soon.

If you’ve ever thought about becoming a health or fitness professional, you’re not alone - the U.S. health coaching industry was worth $6.14 billion in 2017, up 15% from 2014. That staggering growth shows no signs of stopping with experts estimating the market to be worth $7.85 billion by 2022, with 121,000 coaches practicing.

Recovery from substance abuse is extremely stressful both physically and mentally. While most treatments for addiction involve verbal counseling, some addicts may benefit from a more physical, hands-on form of recovery.

Most health coaches have at least one client that complains about never feeling full when they are restricting their food intake. They find they are having to choose between suffering through the feeling of constant hunger or eating more than planned within their diet plan. The latter, more often than not, means they are eating more than their body needs. 

The worldwide wellness industry is currently worth over $4.75 trillion. It has a current growth rate of 6.4 percent, and it’s expected to continue growing at that pace for quite some time.

With the media, countless “medical” websites, and everyone self-diagnosing, there are a million misconceptions out there about nutrition, health, and weight loss.

Media coverage is one of the fastest ways to position yourself as a health and wellness expert and reach a broader audience with your message. However, with so many stories competing for limited air time, you may be unsure how to cut through the noise to even get the chance to pitch your idea. The key is in building the right relationships with the right people and then tailoring a pitch that will resonate with them.

If you’re a nutritionist, health coach, personal trainer, or other health and wellness professional looking to establish your own business, you definitely need to focus on setting up an online presence for yourself.

Email marketing is a wildly successful channel that still reigns supreme. You might think that social media tops the list of most effective sales channels, but it’s actually email that gets the job done.