AFPA Health and Fitness Blog

The term “keto diet” is one of the most popular food and health-related search terms on the internet. Unlike fad diets, like the master cleanse and the grapefruit diet, which lose popularity almost as quickly as they gain it, the ketogenic diet as a way to lose weight swiftly has maintained widespread popularity for over a decade. 

Health and nutrition coaches commonly encounter people with many misconceptions about what it means to eat healthily.

Every business owner knows that negative reviews are inevitable. You might provide the most exceptional service experience or product in the world, but you still won’t make everyone happy. As much as it stings to see harsh words about your business in print, it’s bound to happen at some point. The key is in how you respond to it and learn from it.

Ginger is a tropical flowering plant from the Zingiberaceae family. The root (or rhizome) of the plant is the part that you recognize as the ginger used in supplements and food. It’s spicy, bold, and makes the perfect enhancement to a variety of dishes.

The end-of-year holiday line up can be a fun time, filled with parties, gifts, good times, and family gatherings. However, it can also be difficult to stick to a diet or maintain healthy habits near the end of the year. As your schedule fills up, keep these strategies in mind to make it through the holidays without losing all your healthy habits along the way.

Having a digital presence and providing valuable content isn’t enough anymore when it comes to reaching audiences as a nutrition coach. Word-of-mouth marketing works, but might plateau or roller-coaster.  The best way to keep a steady lead generation and more regular business is set a marketing plan in place. Follow these steps to build your nutrition coaching content strategy:

If you’re in tune with the health and fitness industry, you’ll hear the phrase gut health repeated often. Why is this buzzword garnering tons of attention? Why is gut health so important?

Health coaching is more than a job, it’s a commitment to a client’s success. And while many aspiring health coaches are ready to take on that challenge, they hold themselves back with the fear of personal failure.

Editor's Note: This post was originally published April 2014 and has recently been updated and revised for accuracy and comprehensiveness.

Over half of Americans battle chronic diseases. One in four suffer from multiple chronic conditions that last a year or longer and disrupt daily life. These chronic conditions are driving up health care costs and increasing demand on our health care system; they account for over 80% of hospital admissions, 90% of filled prescriptions, and 75% of physician visits.