John D. Binford, B.S.

Recent Posts

How to Become a Personal Trainer Online: Follow These Steps

By John D. Binford, B.S. | Aug 16, 2017 8:00 AM

When Dave Smith decided he wanted to learn how to become a personal trainer, he earned a fitness certification and started training clients in the gym.

It was a great way to get started. But he wanted more control over his schedule, more time to spend with his family, a way to earn more money, and ultimately to help more people achieve their health and fitness goals.

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Growing an Email List: Tips for Certified Personal Trainers

By John D. Binford, B.S. | Jul 26, 2017 8:00 AM

You’re an expert at helping people build muscle, lose weight, run faster, and get in the best shape possible. That’s what certified personal trainers do best.

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5 Tools to Make Your Job as a Certified Personal Trainer Easier

By John D. Binford, B.S. | Jun 28, 2017 8:00 AM

Train clients. Get results. That’s your main objective when you’re a certified personal trainer. Nevertheless, being a personal trainer involves much more work than what your clients see in the gym. You’ve got to manage your schedule, develop programs, bill clients for training sessions, run marketing campaigns, and keep clients motivated to help them achieve their goals.

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How to Land Your First Personal Training Client

By John D. Binford, B.S. | May 24, 2017 8:00 AM

Everybody starts somewhere. After you’ve done all the work to earn your personal training certification, you have the knowledge and skills to help people lose weight, build muscle, train for a race, or get in shape. But before you can put your skills to work, you need to find your first client.

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6 Ways Nutrition Consultants Can Grow Their Business Through Networking

By John D. Binford, B.S. | May 10, 2017 8:00 AM

Eat healthy. Get your fruits and veggies. Drink plenty of water. Skip the drive-thru for healthier options. It’s probably a no-brainer for you at this point.

But the reality is that many people don’t eat this way. You have lots of different opportunities to help people change their eating habits, be healthier, and reduce their risk for disease while growing your nutrition business.

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4 Newsworthy Topics That Nutrition Professionals Can Discuss with Clients

By John D. Binford, B.S. | Mar 29, 2017 8:00 AM

Nutrition professionals are tasked with covering a wide variety of topics, from the effects of sleep deprivation on food choices to the role of exercise in creating a balanced lifestyle.

One thing that’s worth putting in the rotation of discussion topics is what’s making the news these days. Being able to put newsworthy stories into context can create deeper and more meaningful conversations between you and your clients. Here are four to consider:

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A Career in Nutrition: Nutrition Consulting Statistics and Facts

By John D. Binford, B.S. | Mar 1, 2017 8:00 AM

What’s your reason for pursuing a career in nutrition? If you’re totally honest, there’s probably more than one.

Maybe your own experience with nutrition, food choices, and your health led you down this career path. Or maybe you naturally gravitated to nutrition consulting because you know what a difference a healthy diet can make. And you probably like helping people develop healthy habits, learn to make smart food choices, and transform their body, their health, and their life.

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5 Ways to Keep Your Personal Training Clients Motivated in the New Year

By John D. Binford, B.S. | Jan 11, 2017 8:00 AM

When the calendar flips from December to January, it’s tough to resist the feeling of a fresh start. That’s why so many people make New Year’s resolutions and have high hopes of keeping them until the following year.

But, according to one research report, only 8 percent of those people will reach that goal. Ouch.

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Sports Nutritionist Salary: What Is Your Earning Potential?

By John D. Binford, B.S. | Jan 4, 2017 8:00 AM

Develop a nutrition plan for college-level athletes to dominate the competition, build muscle strength and endurance, and recover faster. Give a presentation about food as fuel to a group of coaches at a conference. Write a book to show parents how to serve up healthy snacks to keep their athletes in training ready for the game. Create a customized nutrition plan to help someone run a marathon, conquer a century-ride. Or help active, sports-minded people figure out a nutrition plan that fits their busy schedule.

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15 Best Motivational Quotes for Fitness Professionals

By John D. Binford, B.S. | Oct 26, 2016 8:00 AM


Personal trainers are in the business of helping people make positive changes in their lives. And a lot of their day-to-day activities revolve around teaching people how to exercise and eat healthy. But there’s a good chance most trainers talk to clients about mindset and motivation, too. If you can help a client recognize their potential for success and inspire them to make changes, you can create a life-changing transformation for that person. But that all starts with you.

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