AFPA Health and Fitness Blog

In recent years, the awareness behind celiac disease has increased largely due to the rise in gluten-free diets and gluten-free food products. 

Starting your own business as a nutritional professional is exciting. You get to set your own hours and help your clients make lasting positive changes in their health. You are also doing it solo, which can make drumming up business and networking a bit intimidating. 

As your health coaching business grows, you may find that handling a larger volume of clients becomes overwhelming. After all, you have an increasing number of clients needing your attention day in and day out.  

Email marketing is one of the most effective ways to market your health services online. 

But with the rise in social media, many health coaches and personal trainers have shifted their online marketing efforts away from this sales channel under the assumption that email marketing is a waste of time. 

Whether you’re the owner of a successful health business or a beginner solo entrepreneur, having revenue goals is a crucial step many people overlook. Goals give direction to effort, keep you motivated, and help you maintain your success. They encourage the steady and consistent growth of your business.

Social media isn’t really optional for fitness coaches anymore—it’s essential. When potential clients are searching for a fitness coach to help them reach their goals, Facebook and Instagram are often the first places they look.

When you get only one shot at a great first impression, you’ve got to get it right. Luckily, with just a few small tweaks, your social media presence can be a natural extension of yourself and an enjoyable way to inspire and engage with other fitness trainers, friends, and potential clients.

Syndromes are collections of symptoms that frequently co-occur and typically do not have a clear known cause. Without a clear cause, getting treatment can be as difficult as getting a proper diagnosis. Also, treatment for syndromes often include lifestyle changes, which can be overwhelming to tackle alone. Fortunately, holistic health coaches can be helpful allies in the path to recovery for one such syndrome: Polycystic Ovarian Syndrome (PCOS).

Nutrition and wellness technology is a fast-growing industry. And with the increase in health-conscious, tech-savvy consumers, keeping up with the recent advancements will not only get your clients better results but is crucial for staying ahead of the competition in this fast-growing market.

It’s no secret that more people care about what they eat and the role food plays in maintaining and improving their health. The nutrition industry is expanding, and the need for qualified nutrition professionals is expected to increase over the next seven years.