AFPA Health and Fitness Blog

It’s no secret that we live in a pretty stressful world. Electronics that emit blue light demand our attention professionally and personally, and human beings are spending less time exposed to natural sunlight.

Did you know that 91 percent of young consumers say they trust online reviews? Did you know that the same is true for 79 percent of consumers aged 35–54 and 61 percent of consumers over the age of 55?

Most of us already know or have heard of antioxidants and the role they play in reducing oxidative stress in the body. They do this by improving the efficiency with which the body neutralizes reactive oxygen species or, as they are commonly referred to, free radicals. 

Your heart works tirelessly, every moment of every day. It’s responsible for providing oxygen and blood flow to your brain and other vital organs.

In the sports nutrition market, the biggest heavyweight contender has to be protein powder. In fact, protein powders make up nearly 70 percent of the industry’s $16 billion market.

The thyroid is a butterfly-shaped gland located behind the Adam’s apple. This small gland serves as the body's thermostat because it’s always regulating temperature, hunger, and energy levels. When someone has a thyroid problem, you can understand how this may lead to specific issues.

There are over 100,000 health coaches currently working in the United States and over 200,000 personal trainers.

Naming your business is a big decision. Your services and expertise are critical to the success of your business, but so is the brand you build around them — and it all starts with a name. You want your business name to resonate with your audience and stand out from the competition.

Health and fitness fads and claims are in every magazine and on every talk show these days. While some health news proves to be valuable and true, there are even more claims out there that simply serve to confuse people and derail their efforts at getting fit and staying healthy.

Here are eleven debunked claims to kick to the curb in 2019 as you prepare for a healthy, happy 2020: