Recent Posts by Amy Occhipinti, M.S.

    The Health Benefits of Lycopene & How to Incorporate it Into Your Client’s Diet

    Most of us already know or have heard of antioxidants and the role they play in reducing oxidative stress in the body. They do this by improving the efficiency with which the body neutralizes reactive oxygen species or, as they are commonly referred to, free radicals. 

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    14 Heart-Healthy Foods (Plus 4 Quick and Easy Plant-Based Recipes)

    Your heart works tirelessly, every moment of every day. It’s responsible for providing oxygen and blood flow to your brain and other vital organs.

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    How to Help Your Clients Choose a Plant-Based Protein Supplement

    In the sports nutrition market, the biggest heavyweight contender has to be protein powder. In fact, protein powders make up nearly 70 percent of the industry’s $16 billion market.

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    9 Nutrients to Support Thyroid Health

    The thyroid is a butterfly-shaped gland located behind the Adam’s apple. This small gland serves as the body's thermostat because it’s always regulating temperature, hunger, and energy levels. When someone has a thyroid problem, you can understand how this may lead to specific issues.

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    10 Marketing Experts Share Their Biggest Marketing Lesson for Personal Trainers & Health Coaches

    There are over 100,000 health coaches currently working in the United States and over 200,000 personal trainers.

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    The Complete Guide to Naming Your Health and Fitness Business

    Naming your business is a big decision. Your services and expertise are critical to the success of your business, but so is the brand you build around them — and it all starts with a name. You want your business name to resonate with your audience and stand out from the competition.

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    11 Debunked Health & Fitness Claims to Leave in 2019

     

    Health and fitness fads and claims are in every magazine and on every talk show these days. While some health news proves to be valuable and true, there are even more claims out there that simply serve to confuse people and derail their efforts at getting fit and staying healthy.

    Here are eleven debunked claims to kick to the curb in 2019 as you prepare for a healthy, happy 2020:

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    The Ultimate Guide to Using Facebook Live for Personal Trainers and Nutrition Coaches

    Facebook Live allows users to broadcast real-time video to users of the Facebook platform via a computer or smartphone camera. Since it was launched in 2016, the viewer count has skyrocketed to over two billion viewers worldwide. It’s no secret that video is one of the most effective marketing tools when it comes to grabbing and keeping a viewer’s attention. According to Hubspot, nearly 75% of consumers prefer to learn about products and services through video instead of a written ad.

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    These 7 Nutritionists Share Strategies to Get Your Clients Motivated for The New Year

    It happens every year. January rolls around and everyone wants to lose a few pounds, work on feeling healthier, and attempt to be more energized in their day-to-day lives.

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    Seven Fast & Easy Healthy Holidays Swaps to Teach Your Clients

    Healthy eating during the holiday season is a common concern for a lot of people, whether they're concerned about weight loss or over all health.  After all, 75 percent of annual weight gain occurs during the holiday season.

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